促进还是预防?手段导向一致性与创业绩效  

"Promote"or"prevent"?Consistency of effectuation and entrepreneurial performance of new ventures

作　　者：杨杰[1] 汪涛[1] YANG Jie;WANG Tao(School of Management,Beijing Institute of Technology,Beijing 100081,China)

机构地区：[1]北京理工大学管理学院,北京100081

出　　处：《科学学研究》2024年第8期1695-1704,共10页Studies in Science of Science

摘　　要：基于TIMMONS创业要素理论和机会资源一体化理论,利用282名新创企业创业者数据进行多项式回归和响应面分析,探究促进和预防手段导向一致性与新创企业创业绩效的影响机制。研究发现:相较于“低促进-低预防”,在“高促进-高预防”手段导向一致的情况下,创业绩效更高;相较于“低促进-高预防”,在“高促进-低预防”手段导向不一致的情况下,创业绩效更高;手段导向一致性越高,创业绩效越高;创业机会资源一体化行为在手段导向一致性与创业绩效间起中介作用;创业导向正向调节创业机会资源一体化行为与创业绩效间的关系,高创业导向下更易激发创业机会资源一体化行为对创业绩效的促进作用。研究结论对破解新创企业面临的资源和机会困境、提升创业者创业成功率具有重要意义。With the escalation of the strategy of"mass entrepreneurship and innovation",dual innovation has become a new engine of China's economic and social development,contributing to the progress and transformation of society.However,the high enthusiasm of entrepreneurship in the society and the low survival rate of new ventures are in stark contrast,mainly due to the uncertain entrepreneurial environment,which makes it difficult for entrepreneurs to make effective entrepreneurial decisions.So,how can entrepreneurs make effective entrepreneurial decisions to break through the resource and opportunity constraints faced by new ventures in an uncertain environment,so as to achieve the survival and growth of new ventures?This is the key question that new ventures need to solve urgently.We are based on the TIMMONS entrepreneurial factor theory and opportunity resource integration theory,polynomial regression and response surface analysis were conducted with data from 282 new ventures to explore the influencing mechanism of the consistency of promotion and prevention effectuation and the entrepreneurial performance of new ventures.The results show that compared with the effectuation consistent of"low promotion-low prevention",the entrepreneurial performance is higher when the effectuation of"high promotion-high prevention"is consistent.Compared with the effectuation inconsistent of"low promotion-high prevention",the entrepreneurial performance was higher in the case of"high promotion-low prevention"effectuation.The higher the consistency of effectuation,the higher the entrepreneurial performance;The integration of entrepreneurial opportunities and resources plays a mediating role between the consistency of effectuation and entrepreneurial performance.Entrepreneurial orientation positively moderates the relationship between entrepreneurial opportunity and resource integration behavior and entrepreneurial performance.High entrepreneurial orientation is more likely to stimulate the promotion effect of entrepreneurial opportunity

关 键 词：“促进-预防”手段导向一致性 机会资源一体化行为 创业导向 创业绩效 

分 类 号：F273.1[经济管理—企业管理]