基于融媒体的档案文化资源传播策略研究  

Research on Communication Strategy of Archival Cultural Resources Based on Financial Media

作　　者：孟晓辉[1] Meng Xiaohui(College of Humanities,Kaifeng University Kaifeng 475004)

机构地区：[1]开封大学人文学院,开封475004

出　　处：《山西档案》2024年第4期130-133,共4页Shanxi Archives

摘　　要：随着融媒体时代的到来,媒介形态加速演进,信息传播生态发生深刻变革。作为历史文化遗产的重要组成部分,档案文化资源亟需借力媒介融合开启传播新局面。着眼媒介融合发展大势,围绕技术融合、内容融合、平台融合、用户融合4个维度,阐释了档案文化资源传播的价值意义,对档案文化资源传播在理念滞后、渠道单一、内容同质、互动不足等方面的问题进行了深度剖析,从更新理念、优化渠道、创新内容、加强互动等层面系统探析了档案文化资源融媒体传播的策略路径,以期为新时代档案文化建设提供学理支撑和实践指引。With the advent of the era of financial media,the evolution of media forms has accelerated,and the ecology of information communication has undergone profound changes.As an important part of historical and cultural heritage,archival cultural resources need to use media integration to open a new situation of communication.Focusing on the development trend of media integration,this paper expounds the value and significance of archival culture communication by focusing on four dimensions of technology integration,content integration,platform integration and user integration,and makes an in-depth analysis of the problems of archival culture communication in such aspects as lagging concept,single channel,homogeneous content and insufficient interaction.In order to provide theoretical support and practical guidance for the construction of archival culture in the new era,this paper systematically analyzes the strategic path of archival culture communication in terms of renewing the idea,optimizing the channel,innovating the content and enhancing the interaction.

关 键 词：档案文化资源 档案文化资源传播 融媒体 

分 类 号：G270[文化科学—档案学]