新时期我国跨境电商人才需求及培养模式探析  

Analysis of China s Cross-border E-Commerce Talent Demand and Training Mode in the New Era

作　　者：刘莹[1] LIU Ying(Faculty of Business,Kunming Metallurgy College,Kunming 650033,China)

机构地区：[1]昆明冶金高等专科学校商学院,云南昆明650033

出　　处：《昆明冶金高等专科学校学报》2024年第3期13-18,共6页Journal of Kunming Metallurgy College

基　　金：昆明冶金高等专科学校科研基金项目“新时期高职院校跨境电子商务专业人才培养模式创新研究”(2021XJSK03)。

摘　　要：跨境电商作为新兴的电子商务模式正在迅速发展。然而我国在跨境电商领域发展还刚起步,其中涉及的人才需求及其培养模式存在一定问题。当前我国跨境电商行业人才需求存在人才培养和储备不足,特别是新兴技术人才和海外市场开拓人才的培养面临挑战,行业人才缺口大,市场急需具备跨境电商经验的高级人才等问题。通过分析,提出建议:抓住跨境电商人才培养的主要难点,通过学校和企业形成合力,加强校企合作;高校传统教育和企业职业培训需求结合,以提升人才培养质量;注重校外实践教学与校内实训的融合;加大国际化人才培养力度,充分利用国际化教育资源整合;建立科学合理的跨境电商人才评价与激励机制,保持跨境电商人才队伍稳定性,以适应跨境电商行业的快速发展。Cross-border e-commerce,as an emerging e-commerce model,is developing rapidly,but China s development in the field of cross-border e-commerce is still in its infancy,and there are certain problems in the talent demand and training mode involved.At present,there is a shortage of talent training and reserves in China s cross-border e-commerce industry,especially the cultivation of emerging technology talents and overseas market development talents.There is a large talent gap in the industry,and the market is in urgent need of senior talents with cross-border e-commerce experience.Through analysis,this paper puts for ward the following suggestions:grasp the main difficulties in the cultivation of cross-border e-commerce talents,form a joint force through schools and enterprises,and strengthen school-enterprise cooperation;the traditional education of colleges and universities and the vocational training needs of enterprises are combined to improve the quality of talent training;pay attention to the integration of off-campus practical teaching and on-campus practical training;intensify the cultivation of international talents,and make full use of the integration of international educational resources;establish a scientific and reasonable evaluation and incentive mechanism for cross-border e-commerce talents,maintain the stability of the cross-border e-commerce talent team,and adapt to the rapid development of the cross-border e-commerce industry.

关 键 词：跨境电商 人才需求 行业现状 

分 类 号：G718.5[文化科学—职业技术教育学]