一把剃须刀何以卖出570亿?——剃须刀之王吉列的创新之路  

How did a razor sell for 57 billion? The innovation of Gillette,the king of razors

作　　者：陈邦祺 

机构地区：[1]不详

出　　处：《国企管理》2024年第7期82-84,共3页China State-Owned Enterprise Management

摘　　要：它与可口可乐并肩,被誉为全球化时代“全世界最顶尖的企业”。它被宝洁以570亿美元的价格收购,股神巴菲特称赞这是“梦幻的交易”。它就是有着“剃须刀之王”美誉的吉列。It stands shoulder to shoulder with Coca-Cola and is hailed as"the world's top company"in the era of globalization.It was acquired by P&G for$57 billion,and Warren Buffett praised it as a"dream deal."It is Gillette,the"King of Razors".

关 键 词：吉列 创新之路 可口可乐 巴菲特 剃须刀 收购 全球化时代 

分 类 号：F27[经济管理—企业管理]