农旅融合背景下休闲农业对农户收入的影响  

Effects of Leisure Agriculture on Farmers'Income under the Background of Agro-tourism Integration

作　　者：王兆成[1,2] WANG Zhaocheng(College of Tourism,Yangzhou Polytechnic College,Yangzhou,Jiangsu 225009,China;College of Economics and Management,Nanjing Agricultural University,Nanjing,Jiangsu 210059,China)

机构地区：[1]扬州市职业大学旅游学院,江苏扬州225009 [2]南京农业大学经济管理学院,江苏南京210059

出　　处：《农业研究与应用》2024年第2期135-142,共8页Agricultural Research and Application

基　　金：江苏省高校哲学社会科学基金资助项目(2020SJA2001);江苏省社科基金省市协作项目(21XZB015)。

摘　　要：已有研究表明,农旅融合背景下休闲农业对地区经济和社会发展具有重要作用,但从微观主体视角对农户收入的影响尚未得到足够重视和验证。本文以扬州、泰州和镇江地区草莓种植户为调查对象,将休闲农业纳入家庭收入模型,探讨了农户家庭收入的影响因素,并采用倾向得分匹配分析方法克服样本自选择性偏差,研究了休闲农业对其家庭收入的影响效应。研究表明,农户参与休闲农业对家庭收入具有显著的促进效应,平均年增收为1.272万元;农户所拥有的资源禀赋对家庭年收入有重要影响,以生产性固定投资和耕地面积为代表的物质资本、以技能培训为代表的人力资本,以家庭礼金支出和社会网络水平为代表的社会资本,以乡村旅游景点为代表的外部资本,对草莓种植户家庭年收入有显著正向影响,这对于农户减贫增收、改善经济状况具有重要意义。Current studies have shown that leisure agriculture plays an important role in regional economic and social development under the background of agro-tourism integration,but its impact on farmers'income from the perspective of micro-economic subject has not been sufficiently valued and verified.This paper selected strawberry growers in Yangzhou,Taizhou and Zhenjiang as the investigation objects,brought leisure agriculture into the family income model,discussed the factors affecting the farmers'annual household income,and employed the propensity score matching analysis method to overcome the self-selection bias.The research showed that leisure agriculture had a significant promoting effect on family income compared with growers who did not provide strawberry picking,with an average annual income increasing of 12,200 yuan.The resources endowment,such as the material capital represented by productive fixed investment and cultivated land area,the human capital represented by skill training,the social capital represented by the household gift expenditure and the level of social network,and the external capital represented by rural tourist attractions,had significant positive influence on the annual income of the family.Therefore,the overall planning,the guidance and publicity of strawberry picking and the capital endowment of growers had great significance to increase household income and improve economic situation.

关 键 词：休闲农业 农户收入 草莓 

分 类 号：F590.3[经济管理—旅游管理]