西安美院毕设展与城市文化景观融合的现象级品牌构建  

The Phenomenological Brand Construction of Xi'an Academy of Fine Arts'Bi-Exhibition and Urban Cultural Landscape Integration

作　　者：李多而 LI Duoer

机构地区：[1]西安美术学院美术史论系

出　　处：《丝网印刷》2024年第16期45-47,共3页Screen Printing

摘　　要：西安美术学院探索毕设展多元化的发展路径,校外分展有效整合了艺术高校、商业实体以及社会公众等多方资源,推动了艺术创作与市场接轨,实现了城市文化、商业中心和文旅景区的现象级品牌构建。Xi'an Academy of Fine Arts explores the diversified development path of the graduation design exhibition,and the off-campus exhibition effectively integrates the resources of art colleges,universities commercial entities and the public,which promotes the integration of art creation and the market,and realizes the phenomenal brand construction of the city's culture,commercial centers,and cultural and tourism scenic spots.

关 键 词：毕设展 西安美院 艺术市场 文化品牌 

分 类 号：J12[艺术—艺术理论]