乡村振兴战略下青龙特色板栗包装的叙事设计  

Narrative Design of Chestnuts Packaging with Qinglong Characteristics Under the Strategy of Rural Revitalization

作　　者：李熠 朱吉虹[1] 何紫翊 LI Yi;ZHU Jihong;HE Ziyi

机构地区：[1]浙江工业大学

出　　处：《丝网印刷》2024年第16期74-76,共3页Screen Printing

摘　　要：通过探讨特色农产品包装叙事设计的主题确立、情节设置以及设计表达方法,以公益项目河北青龙县域品牌百峰板栗的包装设计实践为例,借助设计的力量,传播区域特色文化,放大产品价值属性,以期助力乡村特色产业以及乡村振兴战略的发展。By discussing the theme establishment,plot setting and design expression method of narrative design of characteristic agricultural products packaging,taking the public welfare project of Hebei Qinglong County brand Baifeng Chestnut packaging design as an example,with the power of design,spread regional characteristics of culture,enlarge product value attributes,in order to help the development of rural characteristics industry and rural revitalization strategy.

关 键 词：叙事设计 特色农产品 包装设计 乡村振兴 

分 类 号：F326.13[经济管理—产业经济] TS206.2[轻工技术与工程—食品科学]