互联网视频媒体对新疆地区视频App内容创新与传播的影响研究  

Research on the Impact of Internet Video Media on Content Innovation and Communication of Video App in Xinjiang

作　　者：常琛 CHANG Chen(Xinjiang Kuozinak Information Technology Co.,Ltd.,Urumqi 830000,China)

机构地区：[1]新疆阔孜纳克信息科技有限公司,新疆乌鲁木齐830000

出　　处：《数字通信世界》2024年第8期186-188,共3页Digital Communication World

摘　　要：该文围绕互联网视频媒体对新疆地区视频App内容创新及其传播影响进行了系统研究,分析了用户特征、内容偏好和技术发展对视频媒体的促进作用,揭示了内容创新的关键机制和用户参与的重要性。特别强调了跨文化内容创新策略,以及社交媒体在加速内容传播中的核心角色,评估了这些因素存在的共同作用,提升视频内容的地区影响力,促进文化交流和经济发展。研究结果表明,有效的内容创新与传播策略能够显著提高新疆视频App的吸引力和影响力,对促进地区文化多样性和社会融合具有积极意义。此外,该研究为视频媒体内容创新与传播的未来方向提供了策略建议。This paper conducts a systematic study on the impact of Internet video media on the content innovation and dissemination of video App in Xinjiang.Analyzed the promoting effects of user characteristics,content preferences,and technological development on video media,and revealed the key mechanisms of content innovation and the importance of user participation.Special emphasis was placed on cross-cultural content innovation strategies,as well as the core role of social media in accelerating content dissemination.Furthermore,the joint effects of these factors were evaluated to enhance the regional influence of video content,promote cultural exchange and economic development.The research results indicate that effective content innovation and dissemination strategies can significantly enhance the attractiveness and influence of Xinjiang video apps,and have positive significance in promoting regional cultural diversity and social integration.In addition,this study provides strategic recommendations for the future direction of video media content innovation and dissemination.

关 键 词：内容创新 用户参与 跨文化传播 社交媒体影响 

分 类 号：TP311.13[自动化与计算机技术—计算机软件与理论]