新媒体背景下少数民族动画符码赋能铸牢中华民族共同体意识  

Empowering Ethnic Minority Animated Symbols to Forge a Strong Sense of Community for the Chinese Nation in the Context of New Media

作　　者：周梅[1] 谭欣[1] Zhou Mei;Tan Xin(School of Arts,Southwest Minzu University,Chengdu,610041,Sichuan,China)

机构地区：[1]西南民族大学艺术学院,四川成都610041

出　　处：《民族学刊》2024年第1期111-119,132,共10页Journal of Ethnology

基　　金：2023年度四川省哲学社会科学基金项目“新媒体视域下少数民族影视动画共同体意识引领及发展路径研究”(SCJJ23ND377)阶段性成果。

摘　　要：少数民族动画是在艺术想象下创作实践而成的文化精神承载物,是中华民族文化符号的具体呈现,少数民族动画对中华民族共同体意识“日常生活层面”的传播有着重要作用。新媒体信息传播方式对文化符码的传播和输出产生了文化多元化、对象多样化、传播复杂化等影响。少数民族动画文化符码作为铸牢中华民族共同体意识的重要媒介和载体,从1949年-2019年经历了族群认同、自我认同、国家认同的发展历程,在新媒体背景下少数民族动画呈现出与大众文化消费市场距离较远、“碎片化”信息传播需要整合、民族文化差异性与共享性需要平衡、动画观众个性化需求需要协调等特点。研究认为,可以从审美层面契合少数民族动画符码的当代向度,使内容与形式符合现代人的审美需求;从观念与价值层面引导少数民族动画符码的价值构建,以文艺形式承载时代精神,价值引导符合时代发展的需求;从情感与记忆层面满足少数民族动画的与时俱进,传递共同民族心理与共同价值观念,拓展少数民族动画媒体宣传力度,增强少数民族动画赋能铸牢中华民族共同体意识的能力。It is generally understood that we live in a landscape marked by profound social transformations and evolving aesthetic sensibilities,alongside dynamic shifts in methods of national cultural preservation and development.In this context,it is necessary to choose approaches conducive to fostering community consciousness among adolescents.Animation can be defined as a comprehensive visual and auditory form of artistic expression,and this article considers it reasonable to believe that a combination of storytelling and animation can help subtly guide the consciousness of teenagers.Findings show that ethnic minority animation could be regarded as a pivotal medium or carrier to forge a strong sense of community for the Chinese nation.By transcending geographical limitations of the transmission of ethnic cultural symbols,they can realize a three-dimensional communication of visual images and symbols emblematic of the Chinese nation,thereby potentially invigorating the spread of the Chinese national community consciousness.By taking teenagers as the main research subject,this paper explores how to gradually advance the academic discourse surrounding the forging of a strong sense of community for the Chinese nation.This exploration should traverse theoretical realms spanning politics,economics,culture,and law,extending imperceptibly into the quotidian fabric of existence,covering issues like familial dynamics and broader social spheres.From this,the study endeavors to internalize communal consciousness within the individual psyche,and thereby externalize it in outward behavioral manifestations.Specifically,this paper undertakes a comprehensive examination of more than 130 ethnic minority cartoons originating from China between the years 1949 and 2019.The analysis has been structured around three stages of development:1)Ethnic identity,on the ethnic minority animation s concerns on ethnic identity during the so-named“17 years”;2)self-identity,which aims to probe into the challenging loss of cultural identity in ethnic

关 键 词：新媒体 共同体意识 少数民族动画 符码 危机 

分 类 号：C956[社会学—民族学]