地域文化下的海南高速公路服务区视觉设计研究  

Research on Visual Design of Hainan Expressway Service Area under Regional Culture

作　　者：于成丽[1] YU Chengli(Hainan College of Economic and Business,Haikou 571127,China)

机构地区：[1]海南经贸职业技术学院,海南海口571127

出　　处：《鞋类工艺与设计》2024年第16期51-53,共3页SHOES TECHNOLOGY AND DESIGN

基　　金：2022年海南省旅游和文化广电体育厅科学研究项目《海南自贸港城市视觉文化建设研究》(项目编号:HNLW(ZC)22-28)。

摘　　要：本文旨在分析海南高速公路服务区在视觉设计中存在的问题,融合发达国家高速公路服务区的设计,从视觉设计的角度,提出融入地域文化元素、运用地域色彩、优选地域材料、强化人文关怀等角度来构建独具地域特色的服务区设计,以期为海南自贸港的建设提供有力支持和借鉴。这些策略不仅有助于提升服务区的整体形象和品质,还能促进海南文化的传播和传承,推动地方经济和旅游业的可持续发展。同时彰显地方政治、经济、文化和生态环境,也是国家文化软实力的体现,在此背景下,并提出相应的改进策略。this paper aims to analyze the problems existing in the visual design,fusion design of highway service area,from the perspective of visual design,put forward into the regional culture elements,using regional color,optimizing regional material,strengthen the humanistic care to build unique regional characteristics of service area design,in order to provide strong support for the construction of free trade port in Hainan and reference.These strategies will not only help to improve the overall image and quality of the service area,but also promote the spread and inheritance of Hainan culture,and promote the sustainable development of the local economy and tourism.At the same time,it highlights the local political,economic,cultural and ecological environment,which is also the embodiment of the national cultural soft power.In this context,the corresponding improvement strategies are put forward.

关 键 词：海南高速公路 服务区 地域文化 视觉设计 

分 类 号：J524.3[艺术—艺术设计]