产品质量风险与市场竞争风险对绿色技术创新的影响及企业管理能力的调节作用  

The Influence of Product Quality Risk and Market Competition Risk on Green Technological Innovation and The Moderating Effect of Enterprise Management Capability

作　　者：汪明月 李颖明 刘释疑 WANG Mingyue;LI Yingming;LIU Shiyi(Institutes of Science and Development,Chinese Academy of Sciences,Beijing 100190,China;School of Public Policy and Management,University of Chinese Academy of Sciences,Beijing 100049,China)

机构地区：[1]中国科学院科技战略咨询研究院,北京100190 [2]中国科学院大学公共政策与管理学院,北京100049

出　　处：《生态经济》2024年第9期48-55,共8页Ecological Economy

基　　金：国家自然科学基金项目“政策组合对企业绿色技术创新影响的效果、机理与优化研究”(72204247);中国科学院科技战略咨询研究院院长青年基金“地方支持绿色技术创新政策的内在逻辑与缺口评价研究”(E3X1881Q)。

摘　　要：绿色技术创新是实现碳达峰、碳中和目标的重要支撑,同时受到风险水平和企业管理能力的影响。论文基于第十二次私营企业调查获得的42483家民营企业数据样本展开实证研究,分别检验产品质量风险、市场竞争风险对绿色工艺创新、绿色产品创新的影响,以及企业管理能力对上述四对关系的调节作用。研究结果表明:(1)产品质量风险负向影响绿色工艺创新、绿色产品创新;市场竞争风险负向影响企业绿色产品创新,但是对绿色工艺创新的影响不显著。(2)企业管理能力越强,采取绿色技术创新的可能性越大。(3)就高管理能力的企业而言,产品质量风险会促进绿色工艺创新、绿色产品创新策略的采取;而低管理能力企业中,结果刚好相反。高管理能力企业组中,市场竞争风险正向促进绿色产品创新;在低管理能力组中,结果刚好相反。企业管理能力对市场竞争风险与绿色工艺创新关系的调节作用不显著。(4)企业内在特质也是影响绿色技术创新策略采取的关键因素,且具有一定的差异性。Green technology innovation is the important support for realizing the goal of carbon peaking and carbon neutrality,and it is also affected by the risk level and enterprise management capabilities.Based on the data sample of 42483 private enterprises obtained from the 12th private enterprise survey,this paper conducts an empirical study to examine the impact of product quality risk and market competition risk on green process innovation and green product innovation,as well as the moderating effect of enterprise management capabilities on the above four relationships.The results show that:(1)Product quality risk negatively affects green process innovation and green product innovation;market competition risk negatively affects corporate green product innovation,but the impact on green process innovation is not significant.(2)The stronger the management ability of the enterprise,the greater the possibility of adopting green technology innovation.(3)For enterprises with high management ability,product quality risk will promote the adoption of green process innovation and green product innovation strategies;while for enterprises with low management ability,the result is just the opposite.In the high management capability group,market competition risk is positively promoting green product innovation,while in the low management capability group,the result is just the opposite;the moderating effect of enterprise management capability on the relationship between market competition risk and green process innovation is not significant.(4)The internal characteristics of enterprises are also the key factors affecting the adoption of green technology innovation strategies,and they have certain similarities and differences.

关 键 词：绿色技术创新 产品质量风险 市场竞争风险 企业管理能力 

分 类 号：F273.1[经济管理—企业管理] F062.2[经济管理—国民经济]