数字时代增强中华文明传播力影响力创新路径研究——基于文化教育交流精品项目对外传播视角  

Research on Innovative Ways to Enhance the Influence of Chinese Civilization in Dig-ital Age——Based on the External Communication Perspective of High-Quality Cultural and Educa-tional Exchange Projects

作　　者：杨海军 马妤含吟 Haijun Yang;Yuhanyin Ma

机构地区：[1]上海大学新闻传播学院 [2]上海大学上海广告研究院

出　　处：《新媒体与社会》2024年第1期332-341,402,403,共12页New Media and Society

基　　金：国家社科基金重大项目“中国特色国际传播战略体系构建研究”(项目编号:22ZDA087)。

摘　　要：数字时代,以互联网技术和新型传播平台为支撑,以互联网价值理念和中华文明价值理念为引领的文化教育精品项目的对外传播,可以更有效地在全球范围内针对目标受众群体阐释中华文化,提升中华文明传播力和影响力。本文分析了不同类型文化教育精品项目传播的理念和功能价值,在国际合作交流过程中的话语建构的方式,在增强中华文明全球传播实践中的顶层设计的理论和实践意义,并通过经典案例梳理和分析,探析文化教育对外交流精品项目传播在增强中华文明全球传播力影响力方面的特殊意义及创新实践路径。In the digital era,supported by Internet technology and new communication platforms and guided by Internet values and Chinese civilization values,the external communication of cultural and educational quality projects can better effectively explain Chinese culture to target audiences worldwide and enhance Chinese civilization’s communication power and influence.This paper analyzes the concept and functional value of the communication of different types of cultural and educational quality projects,the way of discourse construction in international cooperation and communication,and the theoretical and practical significance of the top-level design in enhancing the global communication practice of Chinese civilization.To explore the special significance and innovative practice path of the communication of excellent cultural and educational exchange projects in enhancing the influence of the global communication power of Chinese civilization.

关 键 词：数字时代 中华文明传播力影响力 文化教育精品项目 

分 类 号：G40-055[文化科学—教育学原理]