2023年度网络流行语研究分析报告  

Annual Research and Analysis Report on Internet Catchphrases in 2023

作　　者：于鹏亮 付嘉禾 Pengliang Yu;Jiahe Fu

机构地区：[1]宁夏大学新闻传播学院

出　　处：《新媒体与社会》2024年第1期366-375,404,405,共12页New Media and Society

摘　　要：网络流行语是时代变革的“备忘录”,记录着现实生活的多元图景,也承载着社会对未来发展的美好期许。2023年度的网络流行语主要来自公共生活大事件、科技生活新变化、社交观念新取向和短视频“模因”四个方面。在社会背景上,后疫情时代和AI变革主题色彩鲜明;在源起平台上,短视频平台孵化的原生热词增多;在社交观念上,呈现出多元矛盾的价值取向;在情感倾向上,与去年相比,消极负面的热词明显减少。从网络流行语产生、传播与评选的背后,我们不难看出其对社会身份以及社会关系的建构功能。Internet catchphrase are the“memo”of the changes of the times,recording the diversified scenes of real life and carrying netizens’common expectations for a better future.The 2023 Internet catchphrase mainly come from four aspects:major events in public life,new changes in technological life,new orientations in social concepts,and short-video“meme”.In terms of era background,it presents post-pandemic era and artificial intelligence revolution with distinctive thematic colors;in terms of native platforms,there is an increase in the number of native buzzwords incubated by short-video platforms;in terms of social concepts,it presents diversified and contradictory value orientations;and in terms of emotional tendency,compared with last year,there is a significant decrease in negative and negative buzzwords.Behind the generation,dissemination and selection of Internet catchphrase,it is not difficult to see their function of constructing social identity as well as social relations.

关 键 词：网络流行语 短视频模因 社会建构 

分 类 号：H136[语言文字—汉语]