融中外之智:汉学家传媒角色赋能助力中国出版“走出去”的价值阐释  

Integrating the Wisdom of Chinese and Foreign Experts:The Value Interpretation of Sinologists'Media Role for the Empowerment of Chinese Publishing"Going Out"

作　　者：李佳 徐宝锋[2] LI Jia;XU Bao-feng(School of Foreign Languages,Soochow University,Suzhou 215001,China;The Belt and Road Research Institute,Beijing Language and Culture University,Beijing 100083,China)

机构地区：[1]苏州大学外国语学院,江苏苏州215001 [2]北京语言大学一带一路研究院,北京100083

出　　处：《编辑之友》2024年第9期57-62,共6页Editorial Friend

基　　金：国家社会科学基金重大项目“世界汉学家口述中文与中华文化国际传播史:图文音像数据库建构”(20&ZD330)。

摘　　要：汉学家群体的加入极大促进了中国出版的国际化发展与本土化建设。由中国主导的诸多国际出版合作机制激发汉学家的传播主动性与传媒角色赋能,促使该群体在中国出版国际传播进程中发挥的作用愈加突出,在中国主题图书的选题策划、内容编辑、专业化出版,以及中国主题数据库建设等方面均取得显著成就。全面阐释这一群体独特的、多元化的国际传媒角色,对中国出版“走出去”的理论构建与实践探索具有重要价值。Chinese publishing going out is no longer the sole efforts of Chinese publishers.The participation of Sinologists has greatly promoted the international development and localization of Chinese publishing.Many international publishing cooperation mechanisms Created by Chinese government have directly stimulated Sinologists'communication initiative and media role empowerment,enabling sinologists to play an increasingly prominent role in the international communication process of Chinese publishing and have made remarkable achievements in topic selection planning,content editing,professional publishing of Chinese theme books,as well as the construction of Chinese-themed databases.Therefore,a comprehensive interpretation of sinologists'unique and diversified international media role is of great value to the theoretical construction and practical exploration of Chinese publishing going out.

关 键 词：汉学家 出版“走出去” 中国主题图书 国际传播 

分 类 号：G230[文化科学]