乡村振兴背景下新型“农业经理人”培育的现实维度  

The Realistic Dimension of Cultivating New"Agricultural Managers"under the Background of Rural Revitalization

作　　者：刘金文 刘万华 LIU Jinwen;LIUWanhua(Guangzhou Huanan Business College Guangzhou,Guangdong 510550;School of Economics and Management,Guangzhou Huanan Business College Guangzhou,Guangdong 510550)

机构地区：[1]广州华南商贸职业学院,广东广州510550 [2]广州华南商贸职业学院经济与管理学院,广东广州510550

出　　处：《现代农业研究》2024年第9期84-87,共4页Modern Agriculture Research

基　　金：广东省继续教育质量提升工程项目“乡村振兴背景下粤港澳大湾区新型农业经理人培训研究”(项目编号:JXJYG2022GX501)的阶段性成果。

摘　　要：在乡村振兴战略的实施过程中,新型“农业经理人”扮演着至关重要的角色。作为连接现代农业与传统农业、市场与乡村、科技与生产的桥梁,通过专业的经营管理知识和技能,提升农业生产效率和经济效益,促进农村产业结构优化升级。农业经理人能够整合土地、资金、技术等资源,引领农民合作社、家庭农场等新型农业经营主体实现规范化、市场化运作,解决“谁来种地,如何种好地”的问题,并推动农业产业链延伸,助力农产品深加工与品牌建设。从农业经理人的定义、作用和培育三个维度探讨农业经理人培育的新范式,旨在为推动乡村振兴战略提供理论支持和实践指导,助力新时代农业经理人培训计划的有效推进。In the implementation of rural revitalization strategy,the new"agricultural manager"plays a crucial role.As a bridge connecting modern agriculture and traditional agriculture,market and rural areas,science and technology and production,through professional management knowledge and skills,improve agricultural production efficiency and economic benefits,and promote the optimization and upgrading of rural industrial structure.Agricultural managers can integrate land,capital,technology and other resources,lead farmers'cooperatives,family farms and other new agricultural business entities to realize standardized and market-oriented operation,solve the problem of"who will farm the land,how to plant good land",promote the extension of agricultural industry chain,and help the deep processing of agricultural products and brand construction.This paper discusses the new paradigm of cultivating agricultural managers from the three dimensions of the definition,function and cultivation of agricultural managers,aiming to provide theoretical support and practical guidance for the promotion of rural revitalization strategy,and help the effective promotion of the training plan for agricultural managers in the new era.

关 键 词：乡村振兴 农业经理人 现实维度 

分 类 号：C961[经济管理—人力资源管理]