基于结构方程模型的杭州市居民低碳消费行为影响因素  

Influencing Factors of Low-carbon Consumption Behavior of Hangzhou Residents Based on Structural Equation Model

作　　者：向欣 XIANG Xin(School of Economics and Management,Zhejiang Sci-Tech University,Hangzhou 310018,China)

机构地区：[1]浙江理工大学经济管理学院,杭州310018

出　　处：《科技和产业》2024年第16期33-41,共9页Science Technology and Industry

基　　金：国家级大学生创新创业训练计划立项项目(202110338055)。

摘　　要：当下亟须采取行动缓解气候变化,然而相比从政府和企业层面考虑,基于消费者视角的干预政策也至关重要。根据价值-信念-规范模型、计划行为理论等构建消费者低碳消费综合模型,运用结构方程模型分析居民低碳消费行为及其影响因素。结果发现,各种因素通过影响居民意愿进而影响居民低碳消费行为,其中环境价值观是影响低碳消费行为意愿的最重要因素,且其通过后果意识和责任归属实现;居民低碳消费情感对低碳消费意愿具有正向影响。据此提出加强政府带头作用带动全社会形成低碳消费风气,并发挥杭州市技术优势和互联网优势来带动居民进行低碳消费。There is an urgent need to take action to mitigate climate change,but intervention policies based on consumer perspectives are also crucial compared to considering them from the government and business perspectives.A comprehensive model of consumer low-carbon consumption was constructed based on the value belief norm model,planned behavior theory,etc.,and structural equation modeling was used to analyze resident low-carbon consumption behavior and its influencing factors.The results show that various factors affect residents'low-carbon consumption behavior by influencing their willingness,among which environmental values are the most important factors affecting residents'willingness to low-carbon consumption behavior,but they are realized through the awareness of consequences and responsibility.Residents'low carbon consumption emotion has a positive impact on low carbon consumption intention.Therefore,it is proposed that the government should take the lead in promoting low-carbon consumption in the whole society.In addition,the technological advantages and Internet advantages of Hangzhou should also be brought into play to promote low-carbon consumption of residents.

关 键 词：城市居民 低碳消费 影响因素 

分 类 号：F713.55[经济管理—市场营销]