基于大数据时代的成品油会员制营销策略探讨  

Discussion on Finished Oil Membership Marketing Strategies in the Era of Big Data

作　　者：卢艳萍[1] Lu Yanping(Business Management Department,SINOPEC Sales Co.,Ltd.Hunan Petroleum Branch,Changsha,Hunan 410005,China)

机构地区：[1]中国石化销售股份有限公司湖南石油分公司经营管理部,湖南长沙410005

出　　处：《石油化工管理干部学院学报》2024年第4期48-52,共5页Journal of Sinopec Management Institute

摘　　要：针对成品油销售行业传统会员制营销的现状和存在的问题,本文分析了大数据时代成品油会员制营销策略的研究意义,从构建数据采集、处理和分析系统,设计并推行基于大数据技术的智能会员管理系统,制定实时动态调整的精准会员营销策略等方面探讨了大数据时代的成品油会员制营销策略,并对未来的成品油会员制营销提出了展望。Addressing the current status and existing problems of traditional membership marketing in the finished oil sales industry,this paper analyzes the significance of studying membership marketing strategies in the era of big data.It explores the strategies from aspects such as building data collection,processing,and analysis systems,designing and implementing an intelligent membership management system based on big data technology,and formulating real-time dynamic and precise membership marketing strategies.Future prospects for finished oil membership marketing are also discussed.

关 键 词：大数据时代 成品油 会员制营销 探讨 

分 类 号：F274[经济管理—企业管理] F426.22[经济管理—国民经济]