基于语料库的青岛国际形象及驻青高校提升城市影响力路径研究  

Corpus-based Research on the Qingdao’s International Image and Pathways for Universities in Qingdao to Enhance the City’s Global Influence

作　　者：孔德亮[1] 林红[2] KONG De-liang;LIN Hong(China University of Petroleum,Qingdao266580,China;Qingdao Ocean Shipping Mariners College,Qingdao266427,China)

机构地区：[1]中国石油大学<华东>,山东青岛266580 [2]青岛远洋船员职业学院,山东青岛266427

出　　处：《青岛远洋船员职业学院学报》2024年第3期59-65,共7页Journal of Qingdao Ocean Shipping Mariners College

基　　金：青岛市哲学社会科学规划项目:“驻青高校外语教育提升青岛国际影响力的创新路径研究”(项目编号:QDSKL2101054);中国石油大学(华东)“服务青岛”研究专项:“青岛市文化和旅游融合发展的国际影响力提升研究”(项目编号:27RB2223007)。

摘　　要：提升国际形象是青岛全球海洋中心城市建设的重要环节。研究国内英文媒体塑造的青岛国际形象有利于为增强岛城国际影响力提供参照。鉴于此,本文自建基于ChinaDaily、Global Times和People’s Daily Overseas Edition的青岛国际形象语料库,并分析发文趋势、主题词、搭配、索引行。研究发现:青岛已经成为国内三大主流英文媒体报道的重要内容,青岛的国际形象主要涉及重大国际事件、青岛商业品牌、青岛旅游地标等多个方面,同时,青岛国际形象的塑造和海外推广尚有巨大潜力。据此,青岛市应加强舆情监控、增强对外话语传播智库建设、完善海外宣传渠道,以期进一步提升青岛国际形象。Enhancing the international image is a crucial step in the construction of Qingdao as a global maritime center.Investigating the international image of Qingdao shaped by domestic English media can provide a reference for strengthening the city’s international influence.This study constructs a Qingdao international image corpus based on ChinaDaily,Global Times,and People’s Daily Overseas Edition,and analyzes trends,key terms,collocations,and concordance lines.The findings reveal that:(1)Qingdao has become a significant focus in the reports of the three major mainstream English media in China,(2)Qingdao’s international image mainly involves major international events,Qingdao commercial brands,and Qingdao tourism landmarks,among other aspects,(3)Qingdao’s efforts and plans to enhance its international influence.Meanwhile,the study also identifies that there is immense potential in shaping and promoting Qingdao’s international image overseas.Based on this,the study proposes to strengthen public opinion monitoring,enhance the construction of foreign discourse communication think tanks,and improve overseas publicity channels,with the aim of further enhancing Qingdao’s international image.

关 键 词：国内主流英文媒体 语料库 青岛 国际形象 驻青高校 路径 

分 类 号：G206[文化科学—传播学]