数字化转型时代古代壁画的沉浸式体验设计创新策略研究  

RESEARCH ON INNOVATIVE STRATEGIES FOR IMMERSIVE EXPERIENCE DESIGN OF ANCIENT MURAL PAINTINGS IN THE ERA OF DIGITAL TRANSFORMATION

作　　者：董浩 DONG HAO

机构地区：[1]江苏第二师范学院传媒学院

出　　处：《设计》2024年第16期70-73,共4页Design

摘　　要：以数字化转型时代为研究背景,以沉浸式媒体技术为基础,探讨中国古代壁画在数字化转型时期的沉浸式体验设计发展方向和创新策略。通过文献研究考察了数字化转型时期的技术类型,运行环境和交互范式。通过网络调查分析了沉浸式技术在文化遗产传播发展中的应用与体验特性,以及通过分析古代壁画的数字化事例,总结了观众更倾向的体验类型。通过将古代壁画的展示特点与沉浸式体验设计的表现特性相结合,研究出3个关于古代壁画的沉浸式体验设计创新策略,快速发展的沉浸式技术将推动古代壁画的创新传播。文章的研究与结论对于数字化转型时代文化遗产的沉浸式体验设计应用具有指导意义,为培养数字化转型时代的设计师以及为文化遗产数字化设计相关行业的发展提供借鉴意义。In the context of the digital transformation era,this research is premised on the use of immersive media technologies to explore the development and the innovative strategies of immersive experience design for Chinese ancient murals.The research examines the types of technology,operational environments,and interaction paradigms during the digital transformation era through literature review.It analyzes the application and characteristics of immersive technologies in the dissemination of cultural heritage via online surveys.Additionally,by analyzing digitalization cases of ancient murals,the study summarizes the types of experiences preferred by audiences.The study has identified three key design innovation strategies for the immersive experience of ancient murals by aligning the special presentational attributes of the murals with the current experiential design trends in immersive technology.It is found that the rapid development of immersive technologies is a major catalyst for the new and unique means of dissemination of ancient murals.The study’s inferences and results have a formative role in the field of immersive design,especially in the use of new-age media for the experiential re-creation of cultural heritage in the age of digital transformation.The work also serves as an important reference for the development of the next generation of designers and the general upscaling of the field of digital heritage and other such data-driven design industries.

关 键 词：数字化转型 古代壁画 沉浸式体验设计 数字化 数字内容设计 

分 类 号：J05[艺术—艺术理论]