美的仪式:颜值经济下女性个护小家电产品设计的文化透视  

The Ritual of Beauty:A Cultural Perspective on the Design of Female Personal Care Appliances under the Beauty Value Economy

作　　者：蔡匀 何洁 Cai Yun;He Jie

机构地区：[1]上海大学上海美术学院

出　　处：《艺术设计研究》2024年第4期5-10,共6页Art & Design Research

摘　　要：本文从“仪式化现象”“仪式感原理”“仪式性理念”三个层面,在文化视域下解读当前女性个护小家电产品的商品消费与造物设计所呈现出的“美的仪式”。当代女性对颜值的高度崇拜,引发了以提升颜值为目的的个护小家电产品消费行为,并在消费社会仪式属性的操控下呈现出仪式化的特点。作为被象征符号建构的仪式之物,女性个护小家电产品通过对意识形态的文化叙事来生成仪式感。从知觉到符号的仪式感感知作为抽象意识形态具象认知的主要途径,成为女性个护小家电产品的设计原理。女性个护小家电产品的设计围绕仪式话语、仪式形式以及仪式情境三个方面,形成了以创设仪式性符号为核心的设计理念。This paper discusses the current design of women’s personal care appliances from three aspects:"ritualized phenomenon,""ritual sense principle,"and"ritual concept."Under the Beauty Value Economy,the ritual attribute of consumer society promotes the consumption of women’s personal care appliances with ritual cultural characteristics.In the analysis of this ritualized phenomenon,women’s personal care appliances become ritual objects constructed by symbols and generate a sense of ritual.Female consumers’perception of ritual has become the design principle.As a system of symbolic symbols,the sense of ritual is the premise and basis for design.At present,in three aspects of ritual discourse,ritual form and ritual situation,women’s personal care appliances are endowed with ceremonial symbols.

关 键 词：仪式 仪式感 个护小家电产品 产品设计 女性设计 仪式美学 

分 类 号：J05[艺术—艺术理论]