基于文化转译理念下甪直水乡妇女服饰的数字文创设计路径  

Digital Cultural and Creative Design Path ofWomen's Clothing in LuzhiWaterTownship Based on the Concept of Cultural Translation

作　　者：张静 束霞平[1] ZHANG Jing;SHU Xiaping(School of Art,Soochow University,Jiangsu Suzhou 215000,China)

机构地区：[1]苏州大学艺术学院,江苏苏州215000

出　　处：《工业工程设计》2024年第4期55-62,共8页INDUSTRIAL&ENGINEERING DESIGN

基　　金：国家社科艺术学项目(21BG106)。

摘　　要：以甪直水乡妇女服饰为切入点,将地域文化与数字化技术融合,产出具有传承价值和创新性的数字文创产品,以此探索传统地域文化的活化路径。通过实地调研、文献查阅和专家访谈等方式,深入挖掘服饰文化的深层内涵和潜在价值;接着运用文化转译方法展开对甪直水乡妇女服饰文化视觉符号的提取与转译,打造甪直水乡妇女服饰文化IP,进行数字文创设计开发。甪直水乡妇女服饰文化与数字文创的融合,不仅为甪直水乡妇女服饰的传承与发展提供了新的思路和方法,而且为传统地域文化的传承发展提供了新的借鉴和参考。With women's clothing in Luzhi Water Township as the starting point,the work aims to integrate regional culture and digital technology,to produce digital cultural and creative products with inheritance value and innovation,so as to explore the activation path of traditional culture.Through field research,literature review and expert interviews,the deep connotation and potential value of clothing culture are deeply explored.Then,the cultural translation method is used to extract and translate the visual symbols of women's clothing culture in Luzhi Water Township,create the IP of women's clothing culture in Luzhi Water Township,and carry out digital cultural and creative design and development.The integration of women's clothing culture and digital cultural creativity in Luzhi Water Township not only provides new ideas and methods for the inheritance and development of women's clothing in Luzhi Water Township,but also provides new reference and reference for the inheritance and development of traditional regional culture.

关 键 词：文化转译 数字文创 甪直水乡妇女服饰 文化IP 

分 类 号：J523[艺术—艺术设计]