图像叙事——数字视域下传统图式的当代转化和创意路径  

Image Narratives:Contemporary Transformation and Creative Pathways of Traditional Patterns from the Digital Perspective

作　　者：李成琨 许大海[1] LI Chengkun;XU Dahai(Arts Research Institute,Shandong College of Arts,Jinan 250300,China)

机构地区：[1]山东艺术学院艺术研究院,济南250300

出　　处：《工业工程设计》2024年第4期72-79,共8页INDUSTRIAL&ENGINEERING DESIGN

基　　金：国家社科基金艺术学项目(22BG111)。

摘　　要：探讨传统图式在数字技术加持下的呈现方式和创新路径。传统图式作为华夏文明广泛使用和接受的视觉符号,具有丰富的文化内涵和美学价值。它不仅是历史文脉的见证,也是民族认同的重要媒质和载体。数字技术的进步,为传统图式提供了全新的表现形式与传播路径。传统图式的内容通过数字技术不仅可以进行录入、存储、加工、提取,还可以通过动态交互、虚拟场景和智能生成等方式重新演绎。通过数字技术和工具运用,传统图式可以在保持其核心文化意义的同时,融入现代审美和创新设计思维,从而形成新的视觉语言和文化符号,赋予新的文化内涵和生命,并以多样化的方式展示其独特的民族美学价值和含义。As widely used and accepted visual symbols of Chinese civilization,traditional patterns possess rich cultural connotations and aesthetic value.They are not only witnesses to historical contexts but also key mediums and carriers of national identity.Advances in digital technology offer new forms of expression and dissemination pathways for these traditional patterns.Through digital technology,the content of traditional patterns can be input,stored,processed,and extracted.Moreover,they can also be reinterpreted through dynamic interactions,virtual scenes,and intelligent generation.This paper explores the presentation methods and innovative pathways for traditional patterns empowered by digital technology.By leveraging digital tools and techniques,traditional patterns can be integrated into modern aesthetics and innovative design thinking with their core cultural significance retained.This integration creates new visual languages and cultural symbols,endowing them with new cultural connotations and vitality,and showcasing their unique ethnic aesthetic value and significance in diverse ways.

关 键 词：传统图式 叙事功能 数字技术 转译和创意 

分 类 号：J524[艺术—艺术设计]