鸟虫书在现代设计中的创新应用研究  

Research on the Innovative Application of Bird and Insect Script in Modern Design

作　　者：张意晗 

机构地区：[1]湖北工业大学艺术设计学院

出　　处：《包装与设计》2024年第4期130-131,共2页Package & Design

摘　　要：汉字作为记录和传播中国文化的最重要的符号载体,承载着中国优秀的传统文化。本文以中国古文字之一—鸟虫书为研究对象,首先对鸟虫书的诞生与发展、字体构形、艺术特点等进行了分析,接着探讨了鸟虫书在现代设计中的应用原则和方法,并进行了设计实践。研究旨在为鸟虫书在现代设计中创新性发展提供参考。Chinese characters,as the most important symbolic carrierfor recording and spreading Chinese culture,carry the excellent traditional Chinese culture.Taking one of the ancient Chinese characters,Bird and Insect Script,as the research objectthis paper firstly analyses the birth and development of Bird and Insect Script,and its font configuration and the artistic characteristics.Then the paper explores the principles and methods of Bird and Insect Script's application in modern design,and carries out the design practice.The study aims to provide reference for the innovative development of Bird and Insect Script in modern design.

关 键 词：中国传统文化 鸟虫书 现代设计 创新 

分 类 号：G63[文化科学—教育学]