咖啡契合包装设计研究与实践——以雀巢咖啡包装设计实践为例  

Research and Practice of Fitting Packaging Design for Coffee-Taking the Design Practice of Nescafe Packaging as an Example

作　　者：闵祎 

机构地区：[1]湖北工业大学艺术设计学院

出　　处：《包装与设计》2024年第4期176-177,共2页Package & Design

摘　　要：契合理念在包装设计上的体现可以大致归为两大类—结构契合与趣味契合,恰好对应消费者的功能要求与趣味要求。本文从这两方面入手,探讨咖啡契合包装设计的原则与策略,并以雀巢咖啡为对象,进行契合包装设计实践。在实践中,莫尔条纹作为重要的元素被引入产品包装盒的设计中,有效提升了包装的趣味性与功能性,同时贴合企业形象,契合消费者的需求。本研究旨在为契合包装设计提供新的思路与案例借鉴。The concept of fiting in packaging design can be roughly categorized into two lypes-siructural fit and fun fit,which correspond to the functional and fun requirements of consumers.This paper discuss the principles and strategies of ftting packaging design for coffee from these two aspects.and lakes Nescafe as the case 10 conduct fiting packaging design pratice.In practice,Moire patterns are used as an important element in the design of the packaging box.which efectively enhances the fun and functionality of the packaging.and at the same time fits the corporate image and consumer needs.This study aims to prov ide new ideas and case reference for the fting packaging design.

关 键 词：契合理念 包装设计 莫尔条纹 雀巢咖啡 

分 类 号：G63[文化科学—教育学]