基于非正式学习理论的公共图书馆文创产品开发策略  

Strategies for Developing Cultural and Creative Products in Public Libraries Based on Informal Learning Theories

作　　者：王通武[1] 仇志浩 Wang Tongwu;Qiu Zhihao

机构地区：[1]江苏联合职业技术学院苏州工业园区分院,江苏苏州215000 [2]苏州图书馆,江苏苏州215000

出　　处：《新世纪图书馆》2024年第8期36-41,共6页New Century Library

基　　金：江苏高校“青蓝工程”(苏教师函〔2022〕29号)资助研究成果之一。

摘　　要：文创产品开发是公共图书馆功能扩展的重要领域。非正式学习理论应用于公共图书馆文创产品开发,不仅可以凸显其知识传播属性,还可以为用户带来自发性、情境性、内隐性和灵活性的学习体验,深化用户对馆藏文化资源的感知与理解,进而提高用户的参与度和学习兴趣。文创产品开发应遵循文化传承、趣味实用、情感连接和类型多样的原则,实施明确主题调性、解构知识序列、创设问题情境及强化心流体验等策略。The development of cultural and creative products represents a significant area for expanding the service functions of public libraries.Applying informal learning theories to such developments not only highlights their knowledge dissemination attributes but also offers users spontaneous,contextual,implicit,and flexible learning experiences.This approach deepens users’perception and understanding of cultural resources in library collections,thereby enhancing their engagement and interest in learning.Development of cultural and creative products should adhere to principles of cultural heritage,practical and enjoyable applications,emotional connection,and diversity of types,utilizing strategies such as clear thematic tones,deconstruction of knowledge sequences,creation of problem scenarios,and reinforcement of flow experiences.

关 键 词：非正式学习理论 公共图书馆 文创产品开发 文化体验 

分 类 号：G258.2[文化科学—图书馆学]