组态视角下企业生成内容用户参与行为影响因素研究  

Research on the Influencing Factors of User Participation Behavior of Enterprise Generated Content in the Perspective of Configuration

作　　者：李宝库 祁晓楠 Li Baoku;Qi Xiaonan(School of Business Administration,Liaoning Technical University,Huludao Liaoning 125105)

机构地区：[1]辽宁工程技术大学工商管理学院,辽宁葫芦岛125105

出　　处：《情报探索》2024年第9期37-43,共7页Information Research

摘　　要：[目的/意义]探究企业生成内容的信息情境与信息内容因素对用户参与行为的影响,为企业生成内容的优化提供管理启示,提升用户参与的积极性。[方法/过程]基于启发式-系统式模型,构建企业生成内容用户参与行为研究框架,通过调查问卷收集数据,采用模糊集定性比较分析方法揭示变量间的复杂因果关系。[结果/结论]单一变量不能触发用户对企业生成内容的参与行为,而是通过变量间相互作用形成组态共同导致参与行为的产生。共6种组态能够归纳概括为3种类型,代表不同特征的用户群体,分别为关系认可型、潜在消费型与氛围吸引型。[Purpose/significance]This paper explores the influence of information context and information content factors of enterprise generated content on user participation behavior,provides management enlightenment for the optimization of enterprise generated content,and enhances the enthusiasm of user participation.[Method/process]Based on heuristic-systematic model,this paper constructs a research framework for user participation behavior of enterprise generated content,collects data through questionnaires,and uses fuzzy set qualitative comparative analysis to reveal the complex causal relationship between variables.[Result/conclusion]A single variable can not trigger the user’s participation in enterprise generated content,but forms a configuration through the interaction between variables to jointly lead to the generation of participation behavior.A total of 6 configurations can be summarized into 3 types,representing different user groups,namely,relationship recognition type,potential consumption type and atmosphere attraction type.

关 键 词：企业生成内容 用户参与行为 启发式-系统式模型 组态分析 

分 类 号：F274[经济管理—企业管理]