数字导向对企业双元创新的影响——基于CEO自恋的调节效应  

The Impact of Digital Orientation on Ambidextrous Innovation in Listed Companies:The Moderating Effect of CEO Narcissism

作　　者：邵剑兵[1] 曲怡璇 SHAO Jian-bing;QU Yi-xuan(Business School,Liaoning University,Shenyang 110036,China)

机构地区：[1]辽宁大学商学院,辽宁沈阳110036

出　　处：《广东财经大学学报》2024年第4期50-69,共20页Journal of Guangdong University of Finance & Economics

基　　金：国家社会科学基金一般项目(18BGL081)。

摘　　要：数字化转型是数字经济时代推动企业创新的重要驱动力。采用2016—2022年我国A股上市公司的数据,从数字技术范围、数字能力、数字生态系统协调和数字架构配置四个维度探讨企业数字导向对企业双元创新的影响机理,同时引入微观层面的CEO自恋因素以观察可能的调节作用。研究发现:企业数字导向对利用式创新和探索式创新均具有显著的正向促进作用;数字技术范围和数字能力对企业双元创新均具有显著的促进作用,数字生态系统协调和数字架构配置对利用式创新具有显著的促进作用;CEO自恋因素正向调节数字导向对企业双元创新的促进作用。机制检验发现,企业数字导向通过提高研发投入、推动数字化转型进而促进双元创新;进一步研究发现,数字导向对于双元创新的影响具有明显的异质性,即在外部创新需求低、企业改高新技术企业以及CEO股权激励高的情况下,数字导向对探索式创新的影响更明显;在外部创新需求高、企业改高新技术企业以及CEO股权激励低的情况下,数字导向对利用式创新的影响更明显。本研究深化了企业数字化转型与双元创新之间关系的探讨,为政府支持企业数字化转型提供了必要的政策建议。Digital transformation is one of the most important driving forces to promote enterprise innovation in the era of digital economy. Using the data of China's A-share listed companies from 2016 to 2022, this paper aims to investigate the influence mechanism of enterprise digital orientation on enterprise dual innovation from four dimensions of digital technology scope, digital capability, digital ecosystem coordination, and digital architecture configuration, and introduce CEO narcissism at the micro level to observe the possible regulatory effects. It is found that the enterprise digital orientation has a significant positive effect on both the exploitative innovation and the exploratory innovation, so do the scope of digital technology and the digital ability on the dual innovation, the digital ecosystem coordination and the digital architecture configuration on the exploitative innovation, and the CEO narcissism factor regulates the digital orientation on the dual innovation. Mechanism inspection shows that enterprise digital orientation promotes dual innovation by increasing R&D investment and promoting digital transformation. Further research shows that the influence of digital orientation on dual innovation has obvious heterogeneity, that is, when the demand of external innovation is low, and high-tech enterprises and CEO equity incentive is high, the influence of digital orientation on exploratory innovation is more obvious;when the demand of external innovation is high, and high-tech enterprises and CEO equity incentive is low, the influence of digital orientation on exploitative innovation is more obvious. This study deepens the discussion of the relationship between enterprise digital transformation and dual innovation, and provides necessary policy suggestions for the government to support the digital transformation of enterprises.

关 键 词：数字导向 双元创新 CEO自恋 股权激励 数字化转型 

分 类 号：F272.3[经济管理—企业管理] F49[经济管理—国民经济]