“海上丝绸之路”时域下航海工艺品产业发展对策  

Strategies for the Development of Nautical Craft Industry under the Time Domain of the“Maritime Silk Road”

作　　者：郑尚龙 王遵圆 崔家仪 王长鑫 胡佳杰 高笪峰 Zheng Shang-long;Wang Zun-yuan;Cui Jia-yi;Wang Chang-xin;Hu Jia-jie;Gao Da-feng(College of Navigation Jimei University,Xiamen,361021,Fujian,China)

机构地区：[1]集美大学航海学院,福建厦门361021

出　　处：《中国水运》2024年第8期15-18,共4页

基　　金：教育部高等学校交通运输类专业教学指导委员会航海技术教学指导分委员会教育教学改革研究项目(2022jzw030);福建省大学生创新训练项目(202210390071);福建省高等教育研究院高等教育改革与研究一般项目:绿色航运赋能福建高等教育改革高质量发展路径研究(FGJY202315)。

摘　　要：航海工艺品作为重要海洋文化资源,在“海上丝绸之路”时域下将迎来创造性转化、创新性发展。把文化资源优势转化为经济发展优势,为传统手工艺品行业改革提供经验,并助力中华文化交流传播、讲好中国故事等方面发挥独特作用。通过市场问卷调查研究以及中外航海工艺品产业比对分析,航海工艺品发展存在产业规模较弱、品牌意识不强、创新性不足、宣传力度不够、设计人才短缺等问题。为此提出系统梳理航海文化元素,并与航海工艺品形成创新性融合;开展线上线下多渠道宣传,凸显出航海工艺品文化价值、艺术价值与经济价值的多重属性;加强航海工艺品设计人才的梯队培养和权益保障。As an important Marine cultural resource,nautical crafts will usher in creative transformation and innovative development under the time domain of the"Maritime Silk Road".Transforming cultural resource advantages into economic development advantages,providing experience for the reform of the traditional handicraft industry,and playing a unique role in promoting the exchange and dissemination of Chinese culture and telling Chinese stories well.Through market questionnaire surveys and comparative analysis of Chinese and foreign nautical crafts industry,there are some problems in the development of nautical crafts,such as weak industrial scale,weak brand awareness,insufficient innovation,insufficient publicity and shortage of design talents,etc.Therefore,it is proposed to systematically integrate maritime cultural elements with nautical crafts to achieve innovative fusion;to conduct multi-channel promotions both online and offline,highlighting the cultural,artistic,and economic values of nautical crafts.strengthen the echelon training of maritime handicraft design talents and the protection of rights and interests.

关 键 词：“海上丝绸之路” 航海工艺品 航海文化 产业发展 

分 类 号：F552[经济管理—产业经济]