高等教育领域生成式AI工具的用户使用意愿研究  

Users’Willingness to Use Generative AI Tools in Higher Education

作　　者：刘齐平 张泽清 杨平 LIU Qi-ping;ZHANG Ze-qing;YANG Ping(School of Information Management,Hubei University of Economics,Wuhan 430205,China;Medical College,Xiangyang Vocational and Technical College,Xiangyang Hubei 441050,China)

机构地区：[1]湖北经济学院信息管理学院,武汉430205 [2]襄阳职业技术学院医学院,湖北襄阳441050

出　　处：《湖北第二师范学院学报》2024年第8期85-93,共9页Journal of Hubei University of Education

基　　金：2023年度湖北省教育科学规划专项重点课题“生成式人工智能驱动的启发式教学效能提升研究”(2023ZA015)。

摘　　要：生成式人工智能(Generative AI)尤其是ChatGPT等大语言模型刚一面世,就对高等教育领域产生了冲击,也带来了机遇。而用户的使用意愿影响着生成式AI工具在高等教育领域的渗透速度和应用水平。通过对328份有效问卷数据建立基于技术接受模型(TAM)和计划行为理论(TPB)的结构方程模型,分析了生成式AI工具的用户使用意愿的影响因素。其中用户态度和感知能力等个人因素、易用性和用户体验等工具特性以及学习需求和师友的态度等教育环境因素等对用户使用意愿具有显著性影响。Generative artificial intelligence(Generative AI),especially large language models such as ChatGPT,has had an impact on higher education since its appearance,and has also brought opportunities.The willingness of users to use generative AI tools affects the penetration rate and application level in the field of higher education.This paper studies the users'willingness to use generative AI tools in the field of higher education and its influencing factors.By building a structural equation model based on technology acceptance model(TAM)and theory of planned behavior(TPB)on 328 valid questionnaire data,this paper analyzes the factors that affect user willingness to use generative AI tools.Personal factors such as user’s attitude and perception ability,tool features such as ease of use and user experience,and educational environment factors such as learning demand and teacher and friend attitude have significant influence on user usage intention.

关 键 词：生成式AI 高等教育 用户使用意愿 实证研究 

分 类 号：G645[文化科学—高等教育学] TP319[文化科学—教育学]