考虑公平关切的软件服务供应链定价与服务质量决策  

Pricing and Service Quality Decisions of Software Service Supply Chain Considering Fairness Concerns

作　　者：任廷海 刘开璇 王大飞 REN Ting-hai;LIU Kai-xuan;WANG Da-fei(School of Business Administration,Guizhou University of Finance and Economics,Guiyang 550001,China)

机构地区：[1]贵州财经大学工商管理学院,贵州贵阳550001

出　　处：《数学的实践与认识》2024年第8期73-88,共16页Mathematics in Practice and Theory

基　　金：国家自然科学基金(72061004);贵州财经大学研究生项目(2022ZXSY075)。

摘　　要：针对软件产品销量受服务集成商提供的业务咨询、软件功能需求分析等售前服务质量影响,以及开发商对供应链利益分配的公平关切问题,运用博弈论与运筹学等理论方法构建了开发商无公平关切以及公平关切时的利润模型与决策模型.研究发现:开发商的公平关切可促使开发商降低产品指导价格与延保服务价格,有利于扩大产品与延保服务需求,但公平关切可促使服务集成商降低售前服务质量,从而严重影响软件产品销量;当客户企业的产品价格敏感程度较小(较大)时,开发商公平关切时的产品销售价格小于(大于)无公平关切时的销售价格.开发商的公平关切会造成软件产品与服务市场萎缩,从而使供应链成员利润以及软件服务供应链系统绩效下降.This study examines an information product and service supply chain(IPSSC),comprising a software developer and a service provider.Aiming at the problem that the pre-sale services such as consultation and demand analysis of service provider will affect the sales of software products,and software developer is concerned about the fairness of benefit distribution in the supply chain,the profit model and decision-making model without fairness concerns and fairness concerns are constructed to analyze and compare the game equilibrium of supply chain members,the demand for products and extended warranty service,the profit of supply chain members and the overall performance of supply chain.Based on the study,we draw the following results.Firstly,fairness concerns have a dual effect on the demand for products and services:Fairness concerns can encourage software developer to reduce the product guidance price and the price of extended warranty services,which is conducive to expanding the demand for products and extended warranty services.However,fairness concerns can lead service providers to reduce the quality of pre-sales services,affecting the sales of software product seriously.Secondly,when the price sensitivity of the customer enterprise is relatively small,the sale price of the product with fairness concerns is lower than that without fairness concerns;and when the price sensitivity of the customer enterprise is higher,the sale price of the product in the case of fairness concerns is greater than that in the case of no fairness concerns.Lastly,the positive effect of expanding the demand for products and extended warranty services arising from the reduction of product guidance price and extended warranty service price by software developers due to fairness concerns is less than the negative effect of reducing the market demand for products caused by the reduction of the service provider's pre-sale service quality due to fairness concerns,resulting in the shrinking of the product and service market.The profit of supply

关 键 词：IT供应链 公平关切 售前服务 延保服务 

分 类 号：F274[经济管理—企业管理] F49[经济管理—国民经济]