全媒体时代科技期刊广告审查与管理的实践研究  

Research on the Practice of Advertisement Review and Management in Sci-Tech Journals in the All-Media Era

作　　者：王维杰 严谨 WANG Weijie;YAN Jin(Science China Press)

机构地区：[1]《中国科学》杂志社

出　　处：《出版与印刷》2024年第4期75-83,共9页Publishing & Printing

摘　　要：研究全媒体时代科技期刊广告审查与管理工作,提升科技期刊的广告运营水平,为科技期刊健康发展提供保障。文章在分析当前科技期刊广告运营背景的基础上,结合《中国科学》杂志社的工作实践,对科技期刊广告审查过程中出现的问题进行分类、汇总及分析,并提出可通过建立管理制度、履行审核程序、加强学习培训等途径加强广告审查和管理工作,做好期刊广告经营工作的同时提升期刊的品牌形象,实现社会效益与经济效益双赢。This paper studies the advertisement review and management in sci-tech journals in the all-media era to improve the advertisement operation level of sci-tech journals and provide guarantee for the healthy development of sci-tech journals.On the basis of analyzing the current background of advertisement operations in sci-tech journals,combined with the working practice of Science China Press,this paper classifies,summarizes and analyzes the problems in the process of advertisement review in sci-tech journals.It also proposes ways to strengthen the advertisement review and management,such as establishing management systems,fulfilling review procedures,and strengthening learning and training,to do a good job in journal advertisement operations and enhance the brand images of the journals,so as to achieve a win-win situation of social and economic benefits.

关 键 词：科技期刊 全媒体 广告审查 广告管理 

分 类 号：G237.5[文化科学] F713.8[经济管理—广告]