基于时间序列模型的产品市场营销策略研究——以SSD固态硬盘营销为例  

Research on Product Marketing Strategy Based on Time Series Model-Taking SSD Marketing as an Example

作　　者：程世铭 Shiming Cheng(College of Management,Gansu Agricultural University,Lanzhou Gansu)

机构地区：[1]甘肃农业大学管理学院,甘肃兰州

出　　处：《运筹与模糊学》2024年第4期365-371,共7页Operations Research and Fuzziology

摘　　要：本文以SSD固态硬盘营销为例,基于时间序列模型对其进行市场营销策略研究,通过精准预测未来市场需求,有效提高固态硬盘市场份额。并阐述现阶段市场营销策略存在的不足之处,提出细分产品市场、提供附加服务、加强品牌建设等解决措施,以此提升营销效果,保证SSD固态硬盘能够在竞争激烈的市场环境下占据一席之地,切实提高销售量。This paper takes SSD marketing as an example,and studies its marketing strategy based on the time series model to accurately predict the future market demand,and effectively increase the market share of SSD.At the same time,the shortcomings of marketing strategy at this stage are expounded,and solutions such as product market segmentation,providing additional services,and strengthening brand building are proposed to enhance marketing effect,ensure that SSD can occupy a place in the highly competitive market environment,and effectively increase sales.

关 键 词：SSD固态硬盘 时间序列模型 市场营销 品牌建设 

分 类 号：TP3[自动化与计算机技术—计算机科学与技术]