城市交通、距离衰减与票价——来自北京市表演艺术行业的实证考察  

Urban Transport,Distance Decay and Ticket Price:An Empirical Study from Performing Arts Industry in Beijing

作　　者：王亮[1] 张光[1] 高华玲[2] 陈林 Wang Liang;Zhang Guang;Gao Hualing;Chen Lin

机构地区：[1]三亚学院财经学院 [2]三亚学院信息与智能工程学院 [3]武汉工程大学管理学院

出　　处：《文化产业研究》2024年第1期285-299,共15页Cultural Industry Research

基　　金：三亚学院校级科研项目“中国艺术表演产业规模经济现象研究”(USYYB22-14);教育部人文社会科学研究青年基金项目“基于电商市场外部性的产品销售模式和物流服务联合策略分析研究”(21YJ630006)的阶段性研究成果。

摘　　要：表演艺术需求的决定因素是文化经济学关注的焦点。城市交通带来的区域可达性和便捷性为城市生活活动带来正向外部效应,可能消减距离衰减对票价的影响。本研究基于中票在线的北京市2011年11月至2022年5月148770场演出数据,运用逐步回归法,实证探讨了城市交通、距离衰减与表演艺术票价之间的关系。研究结果表明,票价与演出场所距城市商业中心距离正相关,公交车线路数量和地铁线路数量缓解了距离衰减对票价的作用,呈现出显著正向推动作用,证实了城市交通正向外部调节效应的存在。此外,表演艺术类别、演出场所规模以及所在行政区划等因素也对票价产生显著影响。这些发现对于理解和优化表演艺术市场,为城市交通规划和文化产业发展提供了重要的理论和实践参考。The determinants of performing arts demand are the focus of cultural economics research.The regional accessibility and convenience brought by urban transport can bring positive externality effects to urban living activities,which may reduce the influence of distance decay on the ticket price of performing arts.Based on the data of 148770 performances in Beijing from November 2011 to May 2022,this study empirically explores the relationship between urban transport,distance decay and ticket price of performing arts by using stepwise regression method.The results show that ticket price is positively correlated with the distance from the performance venue to the city's commercial center,and the number of bus lines and subway lines mitigates the effect of distance decay on ticket price,showing a significant positive driving effect,and confirming the existence of positive external regulation effect of urban transport.In addition,factors such as the category of performing arts,the size of the performance venue and the administrative division in which it is located also have a significant impact on ticket prices.These findings provide important theoretical and practical references for understanding and optimizing the performing arts market,as well as for urban transport planning and cultural industry development.

关 键 词：城市交通 距离衰减 表演艺术 票价 外部效应 

分 类 号：J124[艺术—艺术理论] F572.88[经济管理—产业经济]