RCEP框架下中国小包绿茶在马来西亚竞争力分析  

Analysis on the Competitiveness of Chinese Small Package Green Tea in Malaysia under the RCEP Framework

作　　者：曹瀚元 张佳蕙 崔华清 李晓阳 王延伟 CAO Hanyuan;ZHANG Jiahui;CUI Huaqing;LI Xiaoyang;WANG Yanwei(Northeast Electric Power University,Jilin 132012,China;Guizhou Vniversity of Finance and Economics,Guiyang 550025,China)

机构地区：[1]东北电力大学,吉林吉林132012 [2]贵州财经大学,贵州贵阳550025

出　　处：《茶叶通讯》2024年第3期417-422,共6页Journal of Tea Communication

基　　金：吉林省科技项目(20220601135FG)。

摘　　要：中国是全球茶叶出口的主要国家,RCEP《区域全面经济伙伴关系协定》对中马茶叶贸易至关重要,在此背景下研究中国小包绿茶对马来西亚出口的现状及竞争力,有助于中国茶企更加深入了解马来西亚市场,从而及时调整对马来西亚销售战略。本文通过MS指数、RCA指数和TCI指数对比分析了中国与RCEP其他国家在马来西亚市场的小包绿茶的竞争力,同时分析了中马小包绿茶出口的季节性特点和交通运输情况。结果显示,中国小包绿茶在马来西亚市场的竞争力较强,季节性贸易差额明显,中马海运拥堵问题严重。深刻把握关税优势、合理规划绿茶销售及及时规避拥堵风险等措施,对中国茶企小包绿茶等出口至马来西亚有重要意义。China is the main country for global tea exports,and the RCEP agreement is crucial to the tea trade between China and Malaysia.In this context,studying the current situation and competitiveness of Chinese small package green tea exports to Malaysia can help Chinese tea companies gain a deeper understanding of the Malaysian market and adjust their sales strategies to Malaysia in a timely manner.Through the MS index,RCA index,and TCI index,this article compares and analyzes the competitiveness of small package green tea in the Malaysian market between China and other RCEP countries.At the same time,it analyzes the seasonal characteristics and transportation conditions of small package green tea exported from China to Malaysia.The results show that Chinese small package green tea has a strong competitiveness in the Malaysian market,with a significant seasonal trade balance,and a serious sea freight congestion problem between China and Malaysia.Deeply grasping the tariff advantages,reasonably planning green tea sales,and timely avoiding congestion risks are of great significance for Chinese tea enterprises to export small package green tea to Malaysia.

关 键 词：RCEP 绿茶 竞争力 茶叶出口 政策红利 马来西亚 

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