高管团队技术烙印、制度压力与企业绿色创新——基于创新动机视角  

TMT technology branding,institutional pressure and green innovation:From the perspective of innovation motivation

作　　者：严佳绮 王山慧 YAN Jiaqi;WANG Shanhui(Business School,Ningbo University,Ningbo 315211,China;Business School,Ningbo Tech University,Ningbo 315199,China)

机构地区：[1]宁波大学商学院,浙江宁波315211 [2]浙大宁波理工学院商学院,浙江宁波315100

出　　处：《科技管理学报》2024年第4期59-71,共13页Journal of Science and Technology Management

基　　金：浙江省教育科学规划2024年度一般规划课题(2024SCG228)。

摘　　要：绿色创新是企业实现经济与环境双重效益的重要途径,探究企业绿色创新驱动影响因素具有重要意义。本文以2015—2022年A股上市公司为研究样本,基于创新动机视角,对高管团队技术烙印与企业绿色创新之间的关系以及制度压力发挥的调节作用进行了实证研究。研究发现:高管团队技术烙印与企业绿色创新之间存在显著的正相关关系;高管团队拥有技能性技术烙印时,倾向于实质性绿色创新;高管团队拥有经验性技术烙印时,倾向于策略性绿色创新;规制压力、规范压力、模仿压力均正向调节高管团队技术烙印与企业绿色创新的关系。进一步分析发现,高管团队技术烙印对绿色创新的促进作用在高科技企业、国有企业中更加明显。研究结论拓展了企业绿色创新的影响因素研究,同时为企业促进绿色创新提供实践指导。Green innovation is an important way for enterprises to achieve both economic and environmental benefits.It is of great significance to explore the driving factors of green innovation.As the participants of green technology change,the makers and implementers of green innovation strategy,the senior management team has a profound impact on the direction of green development of enterprises.In the previous literature on executive teams and green innovation,scholars mainly discussed the impact on green innovation from three aspects:demographic characteristics,cognitive factors and past experience based on the higher-order theory.However,although the higher-order theory emphasizes the importance of the executive team,it ignores the motivation and mechanism behind the influence of body on organizational behavior,which is well supplemented by the branding theory.As China enters a new stage of high-quality development,more and more technical talents enter the management,and the characteristics of their technical branding will certainly have an impact on the strategic decision of green innovation in enterprises.At the same time,in the process of implementing green innovation strategy,enterprises may form differentiated green innovation behaviors based on different innovation motives,such as substantive innovation behavior and strategic innovation behavior.Therefore,the main research issue of this paper is to explore the difference of the influence of executive technology branding on green innovation under different innovation motives.In addition,enterprises are deeply embedded in the institutional environment,and internal and external environmental factors jointly affect the innovation behavior of enterprises.Regulatory institutional pressure,normative institutional pressure and imitative institutional pressure are the main institutional factors promoting green innovation.Therefore,the regulatory effect of institutional pressure on the technology branding of senior management teams and green innovation is worthy of further

关 键 词：技术烙印 绿色创新 制度压力 创新动机 

分 类 号：F273.1[经济管理—企业管理]