异质性数字化投入对制造业绩效的影响机理——基于文本分析的实证方法  

The Impact Mechanism of Heterogeneous Digital Investment on the Manufacturing Performance:An Empirical Method Based on Text Mining

作　　者：曲亮[1] 许塬杰 郭媛 Qu Liang;Xu Yuanjie;Guo Yuan(School of Business Administration&MBA,Zhejiang Gongshang University,Hangzhou 310018,China)

机构地区：[1]浙江工商大学工商管理学院(MBA学院),浙江杭州310018

出　　处：《科技进步与对策》2024年第18期66-76,共11页Science & Technology Progress and Policy

基　　金：国家社会科学基金重大项目(21&ZD135);国家社会科学基金重点项目(19AGL015)。

摘　　要：基于2016-2021年制造业上市企业平衡面板数据,以异质性数字化投入为切入点,运用文本分析方法和面板回归模型,研究通用型数字化投入和专用型数字化投入对企业绩效的影响及作用机制。研究发现:第一,通用型数字化投入与企业绩效之间存在非线性关系(先上升再下降),且投入临界值为0.3678;第二,专用型数字化投入与企业绩效之间关系不显著;第三,管理效率优化是企业数字化投入作用于企业绩效的中间机制,在通用型数字化投入影响企业绩效的过程中发挥非线性中介传导作用,而商业模式创新在目前尚未发挥有效作用。研究结论表明,经过通用型数字化投入的“红利期”,其对企业绩效的正向影响呈递减趋势。More and more enterprises have become aware that digitalization that only stays in the basic stage cannot facilitate them in achieving digital transformation.The phenomena of data glut and difficulty in obtaining scarce data resources lead to repetitive construction of basic digital capabilities and insufficient high-level digital capabilities,and the internal digital construction structure of enterprises is unreasonable.Therefore,how to help enterprises effectively solve the difficulties to survive the throes of digitalization and deepen the digital process has become a topic of concern for manufacturing enterprises in recent years.The existing literature has explored the relationship between digital transformation and corporate performance.However,there is still a lack of research on the relationship between heterogeneous digital inputs and the impact mechanisms of different types of digital inputs on corporate performance.Starting from the value chain theory,this article divides the digital investment of enterprises into general digital investment that supports basic digital activities and specialized digital investment that supports core digital activities.The in-depth exploration of different types of digital investment in enterprises is beneficial for clarifying the key tasks of digital transformation in enterprises and avoiding the problem of repetitive digital construction of a single type.In the context of the deep integration of the digital economy and the real economy,exploring the economic consequences and impact mechanisms of digital resource investment from a micro perspective is beneficial for deepening the digital development of the real economy.Using the balanced panel data of listed manufacturing enterprises from 2016 to 2021,this study uses text analysis methods and panel regression models to discuss the impact and mechanism of general inputs and specialized digital inputs on enterprise performance from the perspective of heterogeneous digital inputs.It has found that,firstly,there is a non-lin

关 键 词：专用型数字化投入 通用型数字化投入 企业绩效 管理优化机制 模式创新机制 

分 类 号：F272.7[经济管理—企业管理]