“互联网+”背景下供电企业基层站所供电营销服务体系建设研究  

Research on Construction of Power Supply Marketing Service System in Grassroots Stations of Power Supply Enterprises in“Internet+”Context

作　　者：曹斌 Cao Bin(State Grid Hubei Electric Power Co.,Ltd.Jiangling County Power Supply Company,Jiangling 434100,Hubei Province,China)

机构地区：[1]国网湖北省电力有限公司江陵县供电公司,湖北江陵434100

出　　处：《科学与信息化》2024年第17期98-100,共3页Technology and Information

摘　　要：在“互联网+”背景下,供电企业基层站所的供电营销服务体系建设显得尤为重要。通过对现状进行分析,本文提出了供电企业基层站所营销服务体系建设的关键内容,包括营销策略制定、客户关系管理和内部管理机制完善等。同时,探讨了在“互联网+”背景下应用移动互联网、大数据分析技术、人工智能技术支持以及电子商务平台建设等方式,提升了供电企业基层站所的营销服务水平。In the“Internet+”context,the construction of power supply marketing service system in grassroots stations of power supply enterprises is particularly important.Based on the analysis of current situation,this paper puts forward the key contents of the construction of marketing service system in grassroots stations of power supply enterprises,including the formulation of marketing strategies,the management of customer relationship and the improvement of internal management mechanisms.At the same time,the application of mobile Internet,big data analysis technology,artificial intelligence technology support and e-commerce platform construction in the“Internet+”context is discussed to improve the marketing service level of grassroots stations of power supply enterprises.

关 键 词：“互联网+” 供电企业 基层站所 供电营销 服务体系 

分 类 号：F27[经济管理—企业管理]