乡村振兴语境下毛笔产业链构建及其实践  

Construction and Practice of Writing-brushes Industry Chain in the Context of Rural Revitalization

作　　者：俞玲[1] 刘爱华[2] Yu Ling;Liu Ai-hua

机构地区：[1]江西师范大学非物质文化遗产研究中心 [2]江西师范大学历史文化与旅游学院

出　　处：《文化产业研究》2023年第2期340-356,共17页Cultural Industry Research

基　　金：国家社科基金冷门绝学研究专项“古笔文献稽考及制笔技艺传承研究”(资助编号:19VJX161)阶段性成果。

摘　　要：文化产业赋能乡村振兴已成为当下我国经济社会发展的一个重要政策导向和现实选择。在这样的背景下,推动毛笔产业发展,既是其产业实践的必然选择,也是赋能文化振兴、产业振兴的重要举措。文章梳理了乡村振兴语境下我国毛笔产业发展现状,对毛笔价值进行了重新审视,强调应深挖其符号价值,构建更为完备的毛笔产业链,并以文港毛笔、侯店毛笔、汝阳刘毛笔为例,分析了毛笔产业如何赋能乡村振兴的产业实践。尽管由于书画生态的急剧变迁,毛笔产业整体形势并不乐观,但部分毛笔产区仍具有强劲生命力,表明有效提升产业链层次和竞争力,紧跟市场需求,融入现代审美,重视创意设计,突出其符号价值,提升毛笔整体价值,对于毛笔文化赓续传承、毛笔产业发展及乡村振兴均具有重要现实意义。Cultural industry empowering rural revitalization has become an important policy orientation and realistic choice for China's economic and social development.In this context,promoting the development of the writing-brushes industry is not only an inevitable choice for its industrial practice,but also an important measure to empower cultural revitalization and industrial revitalization.This paper reviews the development status of China's writing-brushes industry in the context of rural revitalization,re-examines the value of writing-brushes,emphasizes that it is necessary to dig deep into its symbolic value and build a more complete writing-brushes industry chain.Taking writing-brushes of WenGang,HouDian and Ruyang-Liu as examples,this paper analyzes the industrial practice of how the writing-brushes industry can empower rural revitalization.Although the overall situation of the brush industry is not optimistic due to the rapid changes in the ecology of calligraphy and painting,some writing-brushes producing areas still have strong vitality,which indicates that improving the level and competitiveness of the industrial chain effectively,keeping up with market demand,integrating modern aesthetics,attaching importance to creative design,highlighting its symbolic value,and enhancing the overall value of writing-brushes are of great practical significance for the continuous inheritance of writing-brushes culture,the development of writing-brushes h industry and rural revitalization.

关 键 词：文化产业 乡村振兴 毛笔价值 产业链 符号价值 

分 类 号：J292.19[艺术—美术] F426.8[经济管理—产业经济] F323