基于微分博弈的标准联盟技术标准化研究  

Research on Technical Standardization of StandardAlliance Based on Differential Game

作　　者：曹霞[1] 李玮佳 CAO Xia;LI Weijia(School of Economics and Management,Harbin Engineering University,Harbin 150001,China)

机构地区：[1]哈尔滨工程大学经济管理学院,黑龙江哈尔滨150001

出　　处：《运筹与管理》2024年第7期105-111,共7页Operations Research and Management Science

基　　金：国家社会科学基金资助项目(21BGL064);黑龙江省社会科学基金项目(20JYB042);哈尔滨工程大学高水平科研引导专项项目(3072022WK0905)。

摘　　要：技术标准联盟是推动技术标准化行为的重要载体,标准研发和标准市场扩散是技术标准化中的关键内容,因此将双方同时纳入标准联盟技术标准化问题的研究中具有重要意义。本文基于微分博弈理论,从动态视角分别考察了三种博弈机制下,联盟内主导、配套企业的技术标准化最优策略、最优收益、联盟技术水平及标准扩散变化情况。研究发现:联盟企业最优策略与成本系数、衰退系数等呈负相关,与技术、市场敏感因子等呈正相关;协同合作机制下,联盟企业的最优策略,最优收益及技术标准化程度最高,标准研发及市场扩散的效果最好;存在最优的利益分配机制,能够同时实现系统帕累托最优和企业个体收益最高。With the advent of the digital intelligence era and the rapid development of emerging technologies,technical standards have gradually become the focus of enterprise and industry competition.Although China has successively introduced a number of policies and regulations to boost the implementation of technical standards strategy,technical standards drafted by China are still rare.Technical standard alliance is an alliance organization to achieve the goal of technology standardization,in which enterprises with key technical intellectual property rights and strong research and development strength are the core of the alliance.The emergence of standard alliance organizations has accelerated the process of enterprise technology standardization,but there are still some problems such as the poor cooperation among alliance members and lack of profit distribution criteria.Therefore,it is important to deeply analyze the technical standardization of the standard alliances and discuss the cooperation mode and benefit mechanism among the members of the alliance.Based on the differential game theory,this paper includes both technical standard R&D and diffusion into the research framework,takes the leading and supporting enterprises in the alliance as the research object,examines the optimal strategies and optimal returns of the two game parties under different mechanisms,and discusses the benefit distribution mechanism of the standard alliance under the dynamic framework.A leading enterprise refers to the enterprise in the core position in the alliance that has advanced key technologies,and rich technical and market resources,and undertakes the main task of technology standardization.Supporting enterprises refer to enterprises with heterogeneous technology and production resources that could support and assist leading enterprises to jointly promote technology standardization activities.In the model description part,this paper puts forward five assumptions such as standardization cost,technology level,market share,market demand

关 键 词：微分博弈 技术标准联盟 标准研发 标准扩散 

分 类 号：F273.7[经济管理—企业管理]