新中式品牌首饰设计策略研究  

Research on the Design Strategy of New Chinese Style Brand Jewelry

作　　者：王天星[1] WANG Tianxing(Jiaxing Vocational&Technical College,Jiaxing,Zhejiang 314036,China)

机构地区：[1]嘉兴职业技术学院时尚设计学院,浙江嘉兴314036

出　　处：《浙江纺织服装职业技术学院学报》2024年第3期42-48,共7页Journal of Zhejiang Fashion Institute of Technology

基　　金：2023年浙江省教育科学规划课题(2023SCG075)。

摘　　要：基于前期调研,在确定了首饰风格构成要素和设计特征的基础上,选择12个案例,运用实证分析之多元回归法,进行了首饰风格构成要素与新中式品牌首饰设计的相关性分析;首饰风格设计特征与新中式品牌首饰设计相关性分析;新中式品牌首饰风格构成要素对首饰风格设计特征影响分析。结果表明,新中式品牌首饰包括了视觉层要素、技术层要素、功能层要素、精神层要素四大风格构成要素与形式表现、款式呈现、审美情趣、互动体验、佩戴场合、控制成本六大设计特征。风格构成各要素均与设计特征呈正相关影响关系,不同风格构成要素对设计特征的影响存在差异。最后,将首饰风格构成要素、设计特征相结合,为新中式品牌首饰设计提供了理论依据及设计策略。Based on the preliminary research,on the basis of determining the components and design characteristics of jewelry style,12 cases were selected and the multiple regression method of empirical analysis was used to analyze the correlation between the components of jewelry style and the design of new Chinese style brand jewelry,the correlation between jewelry style design features and new Chinese style brand jewelry design,and the influence of elements of New Chinese style brand jewelry style on jewelry style design features.The results show that the new Chinese style brand jewelry includes four style elements,namely,visual element,technical element,functional element and spiritual element,and six design features,namely,form expression,style presentation,aesthetic interest,interactive experience,wearing occasion and cost control.All the elements of style composition are positively correlated with design features,and different elements of style composition have different influences on design features.Finally,the combination of jewelry style elements and design features provides a theoretical basis and design strategy for new Chinese style brand jewelry design.

关 键 词：新中式品牌首饰 传统文化 现代审美 风格化 设计策略 

分 类 号：TS941.3[轻工技术与工程—服装设计与工程]