基于受众理论高校学生阅读推广方向研究  

Research on the Direction of Reading Promotion of College Students Based on Audience Analysis

作　　者：胡明玲 王建涛[2] HU Mingling;WANG Jiantao(Library,Zhejiang Fashion Institute of Technology,Ningbo,Zhejiang 315211,China;Library,Ningbo Tech University,Ningbo,Zhejiang 315100,China)

机构地区：[1]浙江纺织服装职业技术学院图书馆,浙江宁波315211 [2]浙大宁波理工学院图书馆,浙江宁波315100

出　　处：《浙江纺织服装职业技术学院学报》2024年第3期83-87,共5页Journal of Zhejiang Fashion Institute of Technology

基　　金：国家社会科学基金项目(19BTQ022);中国图书馆学会阅读推广课题(YD2022B26)。

摘　　要：受众理论作为传播学的理论之一,逐渐应用到多个领域。阅读推广作为一种传播活动,其接受效果与受众理论具有内在的契合性。文中利用受众理论,对现阶段高校阅读推广受众特征和阅读特征进行分析,得出高校学生现在的阅读不能满足大学生涯的阅读需求,提出了阅读推广的5个方向:专业阅读、深度阅读、功利阅读、时代阅读、储备阅读。As one of the theories of communication,audience theory has gradually been applied to many fields.As a kind of communication activity,the reception effect of reading promotion is intrinsically compatible with the audience theory.This paper uses the audience theory to analyze the audience characteristics and reading characteristics of college reading promotion at present,concludes that college students’current reading cannot meet the reading needs of college career,and puts forward five directions for reading promotion:professional reading,deep reading,utilitarian reading,era reading,and reserve reading.

关 键 词：受众分析 功利阅读 时代阅读 储备阅读 

分 类 号：G252.17[文化科学—图书馆学]