新零售背景下超市盈利模式分析——以J超市为例  

Analysis of supermarket profit mode under new retail background——Take J supermarket as an example

作　　者：姚春 孙园园[1] Yao Chun;Sun Yuanyuan(Shandong Jianzhu University,Jinan,Shandong,250000;Shandong Jiaotong University,Jinan,Shandong,250000)

机构地区：[1]山东建筑大学,山东济南250000 [2]山东交通学院,山东济南250000

出　　处：《市场周刊》2024年第25期100-104,共5页Market Weekly

摘　　要：新型技术的快速发展,深刻改变了人们的消费方式,新一代消费主力军更追求高效、快捷的消费方式,传统零售企业应跟随时代发展,积极向新型盈利模式转变,提升企业盈利能力。文章以J超市为研究对象分析其向新零售转型前后盈利模式的变化,运用杜邦分析法分析其获利能力,并提出建议。The rapid development of new technologies has profoundly changed people’s consumption patterns.The main force of the new generation of consumers is pursuing efficient and fast consumption methods.Traditional retail enterprises should follow the development of the times,actively transform towards new profit models,and improve their profitability.This article takes J supermarket as the research object to analyze the changes in its profit model before and after its transformation to new retail,and uses DuPont analysis method to ana lyze its profitability,and puts forward suggestions.

关 键 词：J超市 盈利模式 新零售 

分 类 号：F275.5[经济管理—企业管理]