财务管理视角下的企业战略绩效评估研究  

Research on enterprise strategic performance evaluation from the perspective of financial management

作　　者：朱自平 Zhu Ziping(Zhejiang Mingtai Development Holding Co.,Ltd.,Wenzhou,Zhejiang,325000)

机构地区：[1]浙江明泰控股发展股份有限公司,浙江温州325000

出　　处：《市场周刊》2024年第26期31-34,共4页Market Weekly

摘　　要：企业的战略绩效除了和企业短期的发展成果存在联系,更与企业的长期生存与繁荣发展息息相关。财务管理作为企业运营管理工作中的重点,其视角对评估和优化企业战略绩效至关重要。站在财务角度来展开分析,对企业的战略绩效评估不是简单地进行财务数据分析,更重要的是如何对企业资源进行优化配置。基于此,文章从财务管理视角分析了企业财务战略绩效评估和优化的具体措施。The strategic performance of a company is not only related to its short-term development achievements,but also closely related to its long-term survival and prosperous development.Financial management,as a key aspect of enterprise operation and management,plays a crucial role in evaluating and optimizing strategic performance.From a financial perspective,analyzing a companys strategic performance evaluation is not simply about analyzing financial data,but more importantly,how to optimize the allocation of enterprise resources.Based on this,the article analyzes specific measures for evaluating and optimizing corporate financial strategic performance from the perspective of financial management.

关 键 词：财务管理 企业战略 战略绩效 绩效评估 

分 类 号：F275[经济管理—企业管理]