多模态视域下的影视人类学及其示范意义  

Visual Anthropology from a Multimodal Perspective and Its Demonstration Significance

作　　者：富晓星 Fu Xiaoxing

机构地区：[1]中国人民大学社会学理论与方法研究中心,北京市100872 [2]中国人民大学人类学系,北京市100872

出　　处：《民族研究》2024年第4期46-59,M0003,M0004,共16页Ethno-National Studies

基　　金：国家社科基金重点项目“影视人类学的理论反思与应用实践研究”(项目编号:18ASH014)的阶段性研究成果。

摘　　要：具有多感官、多媒介、多主体合作等特征的多模态人类学,日益成为当今人类学界的一个关注热点,展示出我们正在经历的新数字革命给人类学等社会科学提出的问题和挑战。但是,人类学界关于这一领域的诸多讨论却逸离了新技术取向,转向基于符号的多模态话语分析。影视人类学则基于影像与感官、影像与媒介、影像与合作网络的关系和实践,展示出一种多模态视域下的影视人类学,呈现出与多模态人类学进行对话的种种创新尝试,为多模态人类学隐而未论的社会行动取向提供了实践经验,对于多模态人类学的深入展开具有重要的示范意义,有力推进了多模态人类学的当代发展,也为人类学表征手段的革新及人类学理论方法的未来发展指明新的探索方向。Multimodal anthropology,characterized by multi-senses,multi-media,and multi-agent colla boration,is increasingly becoming a focal point in contemporary anthropology,highlighting the issues and challenges posed to social sciences like.anthropology by the new digital revolution.However,many discussions in the anthropological community regarding this field have diverged from a new technology orientation and shifted towards symbol-based multimodal discourse analysis.In contrast,visual anthropology,grounded in the relationships and practices between images and senses,images and media,as well as images and collaborative networks,is becoming a kind of visual anthropology within a multimodal perspective.It showcases various innovative attempts to engage in dialogue with multimodal anthropology,providing practical experiences for the social action orientation that multimodal anthropology has yet to fully address.This holds significant demonstrative implications for the in-depth development of multimodal anthropology,strongly advancing its contemporary evolution and indicating new exploratory directions for the innovation of anthropological representation methods and the future development of anthropological theories and methodologies.

关 键 词：多模态 影视人类学 多感官 多媒介 合作网络 社会行动 

分 类 号：C912.4[经济管理]