基于SWOT分析的中医援外医疗队海外推广中医药策略研究——以中国援柬埔寨中医抗疫医疗队为例  

Research on the Overseas Promotion Strategy of Traditional Chinese Medicine Based on SWOT Analysis——Taking the China-Cambodia TCM Anti-Epidemic Corps an Example

作　　者：白雪莲 贾冠春 刘震 BAI Xuelian;JIA Guanchun;LIU Zhen(Xiyuan Hospital of China Academy of Chinese Medical Sciences,Beijing 100091,China)

机构地区：[1]中国中医科学院西苑医院,北京100091

出　　处：《世界科学技术-中医药现代化》2024年第6期1434-1439,共6页Modernization of Traditional Chinese Medicine and Materia Medica-World Science and Technology

基　　金：中国中医科学院院委托科研课题(ZZ15-WT-07-01):中医药援助柬埔寨海外模式研究,负责人:刘震。

摘　　要：中医药是我国独特的卫生资源、经济资源和科技资源,近年来中医药国际传播范围逐步扩大,影响力不断提升,首支中国援外中医医疗队派出为中医药海外推广提供了新路径。本文应用SWOT法,分析得出中医援外医疗队海外推广中医药具有推广力度强、范围广、程度深、效果佳的优势,存在派出与管理机制尚不健全、组建与海外工作难度高、中医器材、药品运输、出口挑战大的劣势。在国家层面高度重视中医药“走出去”、中医药国际认可度提高海外需求提高、全球疫情形势发生转变的机遇下,还需应对文化障碍、法律障碍、全球传统医学替代性竞争加剧的挑战。在中医援外医疗队海外推广中医药方面提出尽快形成中医援外医疗队常态化建制、高位推动形成中医药海外推广合力、优化中医药出口环境、加强海内外人才培养的建议。Traditional Chinese Medicine(TCM)is unique health resource,economic resources,scientific and technological resource of China.In recent years,the international dissemination of TCM has been gradually expanding,and its influence has been constantly improving.The first foreign-aid TCM Corps dispatched to assist Cambodia has provided a new path for the promotion of TCM overseas.This research applies the SWOT method to analyze and conclude that the overseas promotion of TCM by foreign-aid TCM Corps has the advantages of strong promotion,wide scope,deep degree and good effect.And the disadvantages are unsound management mechanism,the difficulties of setting up and working overseas,and the challenges of transporting and exporting TCM equipment and medicines.With opportunity of the national policy support,the increasing international recognition and demand,and the good ward in global epidemic situation,we still need to deal with the challenges of cultural barriers,legal barriers,and the intensification of global competition in the substitution of traditional medicine.With regard to the overseas promotion of TCM by foreign-aid TCM Corps,it is proposed to form a regular establishment of foreign-aid TCM Corps,promote the formation of a joint force for the overseas promotion of Chinese medicine,optimize the environment for the export of Chinese medicine,and strengthens the cultivation of talents both at home and abroad.

关 键 词：中医药国际化 中医药传播 中国援外医疗队 SWOT 

分 类 号：R-013[医药卫生]