传统文化元素在动画设计中的应用研究——以《凡人修仙传》为例  

Research on the Application of Traditional Cultural Elements in Animation Design——Take the Biography of the Immortals as an Example

作　　者：魏宇航 WEI Yuhang(Hubei University,Wuhan 430062,China)

机构地区：[1]湖北大学,湖北武汉430062

出　　处：《鞋类工艺与设计》2024年第17期27-29,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：随着新媒体时代的到来,中国动画产业面临着转型升级的新挑战,实现动画设计与传统文化相结合,增强动画剧本内容的原创性、动画元素的独特性才能推动中国动画产业蓬勃发展。本文旨在探讨动画作品《凡人修仙传》中对中国传统文化元素的创新运用,通过原创性的剧本内容和独特的动画元素展现传统文化的现代魅力。研究发现,通过对传统思想和元素的巧妙运用,该作品不仅增强了角色设计的深度,也为场景设计提供了丰富的文化内涵,有效挖掘出传统文化新的生命力,从而推动中国动画产业的创新发展。With the advent of the new media era,China's animation industry is facing new challenges of transformation and upgrading.Only by realizing the combination of animation design with traditional culture and enhancing the originality of animation script content and the uniqueness of animation elements can we promote the vigorous development of China's animation industry.This paper aims to explore the innovative application of Chinese traditional cultural elements in the animation work“Legend of Mortal Xiuxian”,and show the modern charm of traditional culture through original script content and unique animation elements.The study found that through the clever use of traditional ideas and elements,the work not only enhances the depth of character design,but also provides rich cultural connotation for the scene design,effectively excavates the new vitality of traditional culture,so as to promote the innovative development of China's animation industry.

关 键 词：新媒体时代 《凡人修仙传》 传统文化元素 动画设计 

分 类 号：J954[艺术—电影电视艺术]