数字公益传播创新发展论坛暨北京大学创意传播管理实战教学十周年研讨会综述  

Summary of Digital public Welfare Communication Innovation Development Forum and the 10th Anniversary Seminar of Peking University Creative Communication Management Practical Teaching

作　　者：刘灿威 袁子茗 

机构地区：[1]北京大学新闻与传播学院

出　　处：《现代广告》2024年第17期4-9,共6页Modern Advertising

摘　　要：2024年6月16日,数字公益传播创新发展论坛暨北京大学创意传播管理实战教学十周年研讨会在北京大学召开,来自公益组织、互联网平台、营销传播企业、高校院所等多元领域的专家、学者,共同探讨了数字时代的公益传播与人才培养模式。On June 16, 2024, the Innovation and Development Forum of Digital public Welfare Communication and the 10thAnniversary Seminar of Peking University Creative Communication Management Practical Teaching were held in PekingUniversity. Experts and scholars from various domains such as public welfare organizations, Internet platforms, marketingcommunication enterprises, universities and institutions engaged in discussions on the public welfare communication andtalent training mode in the digital age.

关 键 词：创意传播管理 数字公益传播 实战教学 

分 类 号：G64[文化科学—高等教育学]