基于CRO平台的南繁育种技术在国际市场营销上的推广策略研究  

Study on the Promotion Strategy of Southern Breeding Technology in InternationalMarketing Based on CRO Platforms

作　　者：崔潇杰 Cui Xiaojie(Yongcheng Vocational College,Yongcheng,476600)

机构地区：[1]永城职业学院,永城476600

出　　处：《分子植物育种》2024年第18期6228-6233,共6页Molecular Plant Breeding

基　　金：2021年河南省高等教育教学改革研究与实践项目(2021SJGLX822)资助。

摘　　要：本研究通过综述性分析,探讨了南繁育种技术在国际市场上通过CRO平台的推广策略,系统概述了南繁育种技术的技术原理及其在海南的发展和应用现状,分析了CRO平台在南繁育种实践中的核心作用和实施方式。通过具体案例,本研究详细展示了使用CRO平台进行南繁育种技术推广的多种市场营销策略,包括市场调研、营销模式、品牌建设及国际合作等。本研究进一步分析了南繁育种技术及CRO平台在推广过程中的有效性与潜在挑战,展望了未来技术与市场发展趋势,期望本研究能为国际市场上的新农业技术推广提供参考和借鉴。As the global demand for agricultural technology grows,Nanfan breeding technology(NBT)becomes increasingly significant.This paper provides a comprehensive analysis of the promotional strategies of NBT in international markets through CRO platforms.Initially,the article outlines the technical principles of NBT and its application status in various countries and analyzes the core role and implementation methods of CRO platforms in the promotion of agricultural technologies.Through specific cases,this study detailedly presents various marketing strategies for promoting NBT using CRO platforms,including market research,marketing modes,brand building,and international cooperation.In summary,the paper reviews the effectiveness and potential challenges of NBT and CRO platforms in the promotion process and looks forward to the future trends of technology and market development,hoping that this research can provide references for the promotion of new agricultural technologies in international markets.

关 键 词：南繁育种技术 CRO平台 国际市场 市场营销策略 技术推广 

分 类 号：S326[农业科学—作物遗传育种] F274[农业科学—农艺学] F324.6[经济管理—企业管理] F125[经济管理—国民经济]