环境、关系与认知——嵌入理论下旅游小企业对旅游社区影响  

Environment,Relationship and Cognition:the Influence of Small Tourism Enterprises on the Tourism Community under the Embedded Theory

作　　者：苑书铭 马静 母银键 YUAN Shuming;MA Jing;MU Yinjian(School of International Tourism and Culture,Guizhou Normal University,Guiyang 550025,Guizhou,China)

机构地区：[1]贵州师范大学国际旅游文化学院,贵州贵阳550025

出　　处：《旅游研究》2024年第5期17-30,共14页Tourism Research

摘　　要：以贵阳青岩古镇为案例地,采用定性研究的方法,通过宏观到中观再到微观的理论分析框架,从“环境嵌入、关系嵌入、认知嵌入”三个层面揭示旅游小企业对旅游社区产生的影响。研究发现:旅游小企业是否能对旅游社区产生积极影响,受到环境、关系、认知三方面的制约;旅游小企业与旅游社区的关系越紧密,影响越积极;旅游小企业的经营活动与社区居民的认知相符时,有利于促进旅游社区良性发展并形成共赢共享的局面。因此,环境、关系与认知能够成为嵌入理论下研究旅游小企业对旅游社区影响的内在逻辑与机制。Taking Qingyan Ancient Town in Guiyang as the case site,using the method of qualitative research,through the theoretical analysis framework of macro to medium to micro,the influence of small tourism enterprises on the tourism community is revealed from three levels of“environment embedding,relationship embedding and cognitive embedding”.It is found that whether the small tourism business can have a positive impact on the tourism community is restricted by the environment,relationship and cognition;the closer the relationship between the tourism community,the more positive the impact;and the cognition of the small tourism community,it is beneficial to promote the benign development of the tourism community and form a win-win and sharing situation.Therefore,environment,relationship and cognition can become the internal logic and mechanism to study the influence of small tourism enterprises on the tourism community under the embedded theory.

关 键 词：环境嵌入 关系嵌入 认知嵌入 旅游小企业 旅游社区 

分 类 号：F59[经济管理—旅游管理]