哈尔滨冰雪大世界重游意愿影响因素研究——基于女性游客满意度的视角  

Study on the Influencing Factors of Ice and Snow World Revisit Intention in Harbin--Based on the Perspective of Female Tourists'Satisfaction

作　　者：董海 颜璐 DONG Hai;YAN Lu(School of Tourism,Xinjiang University of Finance and Economics)

机构地区：[1]新疆财经大学旅游学院

出　　处：《上海节能》2024年第9期1450-1455,共6页Shanghai Energy Saving

基　　金：国家社科基金项目“南疆少数民族地区农户发展生态农业研究”(22XMZ069)。

摘　　要：冰雪大世界是哈尔滨具有代表性的冰雪旅游景点,第25届冰雪大世界开园后备受“南方小土豆”的青睐。如何实现冰雪大世界可持续、高质量发展,吸引全国各地游客再度勇闯冰雪大世界是十分重要的。以女性游客为调查对象,选取哈尔滨冰雪大世界游客产品感知与体验变量作为模型的解释变量,以重游意愿作为被解释变量,建立二元Logit回归模型。研究结果表明,冰雪主题鲜明性(X_(1))、旅游产品设计创新性(X_(4))、旅游过程轻松舒适性(X_(5))、景点门票价格合理性(X_(7))4个因素的满意度评价对重游意愿具有显著的正向影响,在影响程度上,X_(1)>X_(4)>X_(5)>X_(7)。The Ice and Snow World is a representative ice and snow tourist attraction in Harbin.After the opening of the 25th Ice and Snow World,it has been favored by the"little potatoes in the south".How to achieve sustainable and high-quality development of the Ice and Snow World and attract tourists from all over the country to venture into the Ice and Snow World again is very important.Taking female tourists as the survey objects,selecting the product perception and experience variables of Harbin Ice and Snow World tourists as the explanatory variables of the model,and taking the willingness to revisit as the explanatory variable,a binary Logit regression model was established.The research results show that the satisfaction evaluation of the four factors:the clarity of ice and snow theme(X_(1)),the innovation of tourism product design(X_(4)),the ease and comfort of the travel process(X_(5)),and the rationality of scenic spot ticket prices(X_(7))has a significant positive impact on the willingness to revisit.In termsof thedegreeof influence,X_(1)>X_(4)>X_(5)>X_(7).

关 键 词：冰雪大世界 满意度 重游意愿 

分 类 号：F713.55[经济管理—市场营销] F592.7[经济管理—产业经济] G86[文化科学—体育训练]